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How to Fix Your Basic Pay Per Click Advertising Troubles

February 12, 2013 by Amanda DiSilvestro

There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]

Facebook's Graph Search: What It Means for You

February 12, 2013 by Gerald Weber
1

You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they’re onto something or if they were just having another one of those better-luck-next-time moments. Last month, they announced that a new search system called Graph Search was in Beta testing.[read more]

Pleading the Case for Social Media: The Pros and Cons

February 10, 2013 by Nathan Mendenhall

Hubspot recently released a great whitepaper discussing the pros and cons of social media and SEO. I think they provided some good insight as to why some brands might be for and against diving into social media. Let’s take a look at the pros and cons of the magical world of social media marketing.[read more]

Top 10 SEO Reputation Management Tools Online

February 9, 2013 by Amanda DiSilvestro
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If you're looking to shape and reform an online reputation, you have web tools to help you make it happen. Before jumping into the different tools available, it’s important to understand some of the things that help give your business an online reputation in the first place.[read more]

Google Redefines Mobile with Adwords Enhanced Campaigns

February 8, 2013 by Chris Horton

In the short run, the changes to Adwords will benefit SMBs more than larger corporations; in the long run, the changes won’t matter much, as new technologies such as voice recognition, predictive analytics, and anticipatory computing work to completely disrupt search as we know it.[read more]

Social Share the Love: Four Ways to Help Your Favorite Cause

February 8, 2013 by Elisabeth Harper

Social media is a great tool for non-profits to raise awareness for their causes and issues. This Valentine's Day, let's remember that the rest of us in the community can do our part to share the love with a few simple clicks.[read more]

Pro Tips for Searching Google Effectively in 2013 [INFOGRAPHIC]

February 7, 2013 by Andy Kinsey

Google is easy to search: just type in a word and hit search. But what if you want to look for something in detail, such as an exact phrase within a Word document? Recently I stumbled upon this infographic; I'd like to encourage you to share it with friends and leave a comment about what your favourite tip is.[read more]

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Is Facebook Graph Search Sacrificing Quality for Quantity?

February 6, 2013 by Caroline Phillips Rodin

Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?[read more]

SEO Is Out, ACE (Anticipatory Computing Engine) Is In

February 6, 2013 by Chris Horton

Imagine a world in which your mobile device is able to listen to and understand your conversations and, much like the silent, ever-present servant in the shadows, immediately act on them by providing relevant news, information, and recommendations? Forget Ask Jeeves; your mobile device will have become Jeeves.[read more]

Google AuthorRank: Fact or Fiction?

February 4, 2013 by Mike Allton
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You may have heard rumors about Google AuthorRank, and wondered how that is going to affect search engine rankings. Google has long denied that authorship credit will affect result rankings in search engines, leading many to wonder if it was even real. It turns out that Google AuthorRank is very real.[read more]

Content Is King: How to Master Digital Marketing

January 28, 2013 by Anna Farmery
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The landscape of online content marketing has become much more populated in recent years, but it is still relatively wild and open. There is one consistent theme—spend time and money on your content and you will be rewarded.[read more]

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Mistakes That Will Ruin Your Website SEO

January 18, 2013 by Poeabby Masoud
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SEO

Website SEO is increasingly becoming a concern for all sorts of business owners. There are mistakes that can be made from initial development and even towards further implementation. Nurture your online marketing strategy and avoid these potential website SEO mistakes![read more]

How Facebook Just Made Bing SEO More Valuable Than Ever

January 17, 2013 by Craig Smith

SEO

Clearly being found in a Bing web search is important now and may increase in importance as Graph Search is rolled out to the masses. If you are not already optimizing your website(s) for Bing, you should make it part of your regular SEO routine.[read more]

How To Tap Into The Social Media Community Through SEO

January 6, 2013 by Devin Kostrzewski
10

Website owners who saw an improvement in their rankings were the ones who had a community. The latest Google algorithms have given the advertising power in the hands of the customers. Strategies that were considered to be the most important are now given the least weight, and the focus has now shifted towards creating an engaged community.[read more]

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

January 6, 2013 by Neal Schaffer
10

Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS, WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day.[read more]

What the Google SEO Guide Doesn’t Tell You

January 3, 2013 by Mitz Pantic
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Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO.[read more]

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The Next Frontier in SEO and SMO: the Top Marketing Strategy for Success in 2013

January 3, 2013 by Subhash Chandra
4

The dynamic nature of internet marketing requires calls for companies to broaden their approach in order to be successful. The need for variety is all encompassing and permeates every nook and cranny of SEO and SMO – from using anchor texts to how you execute marketing as a whole.[read more]

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Don't Get Scammed: What You Need to Know When Hiring an SEO Company

January 2, 2013 by Johann Beishline
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Between relentless phone calls and contact form spam, search engine optimizers have made a bad name for themselves - a name that has cast a dark shadow over an already murky industry. So is search engine optimization a real marketing tactic? And how can you make sure you are hiring a legitimate company?[read more]

How to Choose the Best Keywords

January 2, 2013 by Kay Hebbourn
4

When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. However, many website owners never stop to think about what their customers might be tapping in to Google to try and find them.[read more]

Ignorance About SEO Is Not Bliss If You Get Banned by Search Engines

January 1, 2013 by Kay Hebbourn

Even though Blackhat SEO specialists have been considered as very cost-effective and useful for online marketing, it is important that you understand the risks and potential drawbacks.[read more]

 
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