About Social Media Today
seo
SEO Is Out, ACE (Anticipatory Computing Engine) Is In
Imagine a world in which your mobile device is able to listen to and understand your conversations and, much like the silent, ever-present servant in the shadows, immediately act on them by providing relevant news, information, and recommendations? Forget Ask Jeeves; your mobile device will have become Jeeves.[read more]
Google AuthorRank: Fact or Fiction?
You may have heard rumors about Google AuthorRank, and wondered how that is going to affect search engine rankings. Google has long denied that authorship credit will affect result rankings in search engines, leading many to wonder if it was even real. It turns out that Google AuthorRank is very real.[read more]
Content Is King: How to Master Digital Marketing
The landscape of online content marketing has become much more populated in recent years, but it is still relatively wild and open. There is one consistent theme—spend time and money on your content and you will be rewarded.[read more]
Mistakes That Will Ruin Your Website SEO
SEO
Website SEO is increasingly becoming a concern for all sorts of business owners. There are mistakes that can be made from initial development and even towards further implementation. Nurture your online marketing strategy and avoid these potential website SEO mistakes![read more]
How Facebook Just Made Bing SEO More Valuable Than Ever
SEO
Clearly being found in a Bing web search is important now and may increase in importance as Graph Search is rolled out to the masses. If you are not already optimizing your website(s) for Bing, you should make it part of your regular SEO routine.[read more]
How To Tap Into The Social Media Community Through SEO
Website owners who saw an improvement in their rankings were the ones who had a community. The latest Google algorithms have given the advertising power in the hands of the customers. Strategies that were considered to be the most important are now given the least weight, and the focus has now shifted towards creating an engaged community.[read more]
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS, WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day.[read more]
What the Google SEO Guide Doesn’t Tell You
Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO.[read more]
The Next Frontier in SEO and SMO: the Top Marketing Strategy for Success in 2013
The dynamic nature of internet marketing requires calls for companies to broaden their approach in order to be successful. The need for variety is all encompassing and permeates every nook and cranny of SEO and SMO – from using anchor texts to how you execute marketing as a whole.[read more]
Don't Get Scammed: What You Need to Know When Hiring an SEO Company
Between relentless phone calls and contact form spam, search engine optimizers have made a bad name for themselves - a name that has cast a dark shadow over an already murky industry. So is search engine optimization a real marketing tactic? And how can you make sure you are hiring a legitimate company?[read more]
How to Choose the Best Keywords
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. However, many website owners never stop to think about what their customers might be tapping in to Google to try and find them.[read more]
Ignorance About SEO Is Not Bliss If You Get Banned by Search Engines
Even though Blackhat SEO specialists have been considered as very cost-effective and useful for online marketing, it is important that you understand the risks and potential drawbacks.[read more]
Everything You Need to Learn About Blog Comments and SEO
It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the reason you might think. The value comes from audience engagement that builds relationships - most bloggers love comments, and it's a great way to get noticed and develop relationships that increase your authority and digital influence.[read more]
Facebook Marketing Statistics You Need to Know
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.[read more]
Your 3-Legged Online Marketing Strategy is Worthless
Image courtesy of author via Flickr
Here's a look at the four equally important legs of online marketing.[read more]
Executing a Social Media Exit Strategy
Is it time to move on from some of your social media campaigns and accounts? After all, you want to avoid a social media time suck that drains budget resources.[read more]
The Economics of Inbound Marketing: Lower Costs, Higher Conversion
In marketing today, you embrace economics or you embrace unemployment. This article highlights the stats that have the connected world going gaga for the blogging, content marketing, SEO, and social media tactics that constitute inbound marketing -- a world where the objective has changed from finding customers to employing Internet-based tactics to allow customers to find you.[read more]
The Inbound Marketing Guide to Shortening Your Sales Cycle
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.[read more]
The Marketer’s Monologue is Dead and Gone
Consumers no longer listen to companies. They listen to each other. Are you allowing a dialogue to happen? Let’s look at the many benefits of giving your customers a voice.[read more]
Video Marketing: Positive Effects on Your World and Company
With inbound marketing, companies ingratiate themselves into the lives of the people by sparking the interest of a potential client. These are the ways that video marketing affects your company, in a positive manner, and 6 reasons why you should start investing your time and energy into video marketing for the masses...[read more]
Social Media Today
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”