seo

social media and SEO

You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.[read more]

content creation for good SEO

Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. To attain a high-traffic website and booming business, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters.[read more]

Google Plus overtakes Twitter?

Google Plus recently overtook Twitter in terms of the number of active users. How? Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them.[read more]

Google+

Google+ may not look like the social media network of the future right now, but there’s no denying its potential for businesses. To quickly recap the rest of the last couple of blog articles, we’ll go over the main benefits of using Google+ for Businesses.[read more]

email marketing/shutterstock

With the emergence of so many social networking sites, you might think that email marketing will die a slow death through the years. But that’s not true. In fact, the best path now to success is to combine both email marketing and social media marketing. Why and how? Read on.[read more]

Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.[read more]

shutterstock

If you read any articles involving top tips for SEO and social media, you will probably see a tip involving staying aware of your industry. While this is inherently a good practice to follow, in SEO there is a certain point where it stops becoming effective.[read more]

According to a GlobalWebIndex report, Google+ is now the second most used social platform beating even Twitter and LinkedIn. It is a platform that marketers cannot ignore. So I put together a list of 12 communities that we all should consider joining as marketers.[read more]

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]

The days of keyword stuffing, or writing meaningless content that would only impress search engines, are thankfully a distant memory. The line between writing good SEO copy for search engines and engaging copy for humans has all but disappeared.[read more]

If you are currently not on Google Plus or not actively using it, I am here to tell you that you will be +1′ing very soon. My short answer for this prediction: well, it’s Google..and they are kind of a big deal on the internet.[read more]

Do you know what co-citations are, and how to earn them? If not, you may be hurting your SEO. Find out how to get around Google's new search algorithms by using co-citation to ensure that your page comes out on top.[read more]

There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]

You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they’re onto something or if they were just having another one of those better-luck-next-time moments. Last month, they announced that a new search system called Graph Search was in Beta testing.[read more]

Image via shutterstock

Hubspot recently released a great whitepaper discussing the pros and cons of social media and SEO. I think they provided some good insight as to why some brands might be for and against diving into social media. Let’s take a look at the pros and cons of the magical world of social media marketing.[read more]

Image via shutterstock

If you're looking to shape and reform an online reputation, you have web tools to help you make it happen. Before jumping into the different tools available, it’s important to understand some of the things that help give your business an online reputation in the first place.[read more]

In the short run, the changes to Adwords will benefit SMBs more than larger corporations; in the long run, the changes won’t matter much, as new technologies such as voice recognition, predictive analytics, and anticipatory computing work to completely disrupt search as we know it.[read more]

Social media is a great tool for non-profits to raise awareness for their causes and issues. This Valentine's Day, let's remember that the rest of us in the community can do our part to share the love with a few simple clicks.[read more]

Google is easy to search: just type in a word and hit search. But what if you want to look for something in detail, such as an exact phrase within a Word document? Recently I stumbled upon this infographic; I'd like to encourage you to share it with friends and leave a comment about what your favourite tip is.[read more]

Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?[read more]