personal brand posts, articles, and infographics | Social Media Today
Sign up | Login with →

personal brand

A Portrait of The Marketer as a Young Man

January 13, 2014 by Dennis Shiao

The Young Marketer

I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?[read more]

8 Things You Should Never Do on Your Company's Social Media Page

December 13, 2013 by Philip Cohen

Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business.[read more]

Why Personal Branding Begins at an Early Age (and What to Do About It)

December 9, 2013 by Dennis Shiao

Branding Starts Early

When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online.[read more]

Should You Create a Personal Brand?

August 22, 2013 by Miriam Hara

Unless you want to be called ‘What was his name,’ don’t leave your personal brand to chance. Personal branding is a way to make a name for yourself and to sell your talent and your skills. It highlights your values and enhances your reputation.[read more]

Pinterest: A Job Search Tool?

January 31, 2013 by Karl Hughes

I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.[read more]

Do You Have a Personal Brand?

July 25, 2012 by Sam Richter

You don’t have to be an athlete or speaker to have a personal brand. In the world of data, I can find an incredible amount of information on just about anybody. Virtually everybody communicates a brand promise, whether they know it or not.[read more]


Are You Committing Career Suicide on LinkedIn?

July 20, 2012 by Loraine Antrim

Your personal brand and career could be on the line if you craft the wrong LinkedIn profile! Learn five tips to optimize your LinkedIn profile.[read more]

Personal Branding Your Way Through A Career Pivot

March 5, 2012 by Daniel Schawbel

By Rebecca RappleDo you know the most important part of making a career pivot? It’s not learning about your new path or building a new network. It’s not developing a strong plan or honing new skills. It’s your story. Don’t believe me? A director of people operations at Google stated “I want to hear the plan they had in mind: I liked...[read more]


Will Bad Grammar Reflect Your Online Brand Poorly?

September 4, 2010 by Elaine Fogel

If you're like many other social media participants, you've likely made some grammatical, spelling, or typo boo-boos in your online communication. Heck, I've been known to do that from time to time. :) BUT, what if you use bad grammar consistently? Will it reflect your online brand poorly?[read more]

5 reasons why other people will spread your personal brand

December 5, 2009 by Drew McLellan

I was part of a panel (with Claire Celsi, Nathan T. Wright & Dr. David Bulla) talking to journalists about personal branding this morning. Part of my message was that it's fine and dandy to have a personal brand...but one of the keys to its success is in how you share your brand with the world. I used the analogy of a dandelion....[read more]

Use Twitter Lists to Build Your Personal Brand

November 15, 2009 by Dan Schawbel

Guest Post by Dan Honigman If you're a personal brand, or are looking to build your personal brand, you can use Twitter lists as well. Here are some easy things you can do to get noticed: Thank every person who lists you. While it may take only a second to add someone to a Twitter list, it also takes a second to notice that you're on...[read more]

Defining Your Personal Brand

August 2, 2009 by Dan Schawbel

Before you can create your personal brand, you have to know what your personal brand is. This post will help you to define your own personal brand through taking a look at your unique personal brand attributes. Once you have your personal brand attributes you can begin sharing your personal brand with the world. Simply put in a word...[read more]

7 Signs That You Are Now An Expert And Can Call Yourself One

July 20, 2009 by Dan Schawbel

As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs. Back story If you look at the byline of this article, it reads “Jacob Share, a job search expert, is the creator of JobMob…” It wasn't always that way. When I opened JobMob in...[read more]

Quit Crying About Personal Brands

July 15, 2009 by Tom Martin

Yesterday I blogged about how I think people need to get over the personal brand debate because personal brands are inevitable. Smart employees know that ultimately, the most important brand they'll ever manage is their own. But I'm not inventing that idea.. no, that honor goes to Mr. Tom Peters and his seminal article on that topic in...[read more]

8 Ideas to Turn Your Successful Blog into a Book

July 1, 2009 by Dan Schawbel

If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without republishing your blog posts or...[read more]

Je vous trouve très beau

May 26, 2009 by Dom Manou

Alors non, je vous le dis d'entrée, je ne vais pas faire la critique de ce film (magnifique) mais déjà « vieux » de 3 ans. En fait j'ai choisi ce titre par opposition à une anecdote d'une grande banalité qui m'est arrivée dimanche. Marchant nonchalamment dans une rue parisienne, un mec...[read more]

Chat "Cultivez votre identité numérique" le 16 avril 2009

April 16, 2009 by Fadhila Brahimi

Le 16 avril 2009, chat avec les organisateurs et les experts du Personal Branding, de l'identité numérique et de l'eréputation qui ont contribué à la sortie de l'eBook "Cultivez votre identité numérique". Vous pouvez intervenir par écrit, par webcam ou son uniquement aux deux sé...[read more]

Is your ringtone part of your personal brand?

February 6, 2009 by Michelle Carvill

I don't think it was a conscious decision of mine to set my ringtone at the ‘traditional old fashioned phone ring' available.  I went through the usual pattern of listening to all options (about 3 times) and then decided to settle on that particular one.  And yes, when on a train, when the tone fires - at least 10 people...[read more]

Would You Rather Do Your Taxes Than Write Your Resume?

January 23, 2009 by Phil Rosenberg

I find that most people hate searching for a job, and especially hate writing their own resume. Even writers, marketers, and journalists who write for a living…hate writing a resume.I think it's because the process is so foreign. All the rules have changed, so resume writing is a different skill with different strategies than...[read more]

How I Use Social Media in my Search for Work

January 2, 2009 by Dave Atkins

I had the opportunity to speak with a local reporter about my layoff and search for work. One of his questions was whether I had advice for other people. I was hesitant. I don't have a complete success story to tell yet, but I can describe what I'm doing and why I'm doing it. I think social media gives us a far more authentic and easier...[read more]