trends

Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.[read more]

trends/shutterstock

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.[read more]

Emerging data all point to increased usage of smartphones and tablets. So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends.[read more]

On May 1st, Twitter released its new Discover tab that shows users personalized trends and stories based on an algorithm that includes the accounts you follow and the accounts those accounts follow. While it may seem like a completely positive change (theoretically, the information is more relevant to you because it is relevant to your contacts) the new tab follows a social media trend that threatens to blend sites together and blur the line between what you want to find and what an equation wants you to find.[read more]

http://mediapatterns.enm.bris.ac.uk/mood/

You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.[read more]

Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]

"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."[read more]

Elena Rostunova/shutterstock

"As the economy in Europe and the US has stagnated, the content of tweets has grown more dismal. It's striking to see this because it demonstrates the social analytics that mediums such as Twitter can provide."[read more]

"Sometimes you feel like you are doing all you can to find followers, post creative content, interact with targeted tweets, and keep up on the latest tweeting trends. And you are not making much progress."[read more]

As Facebook reaches market capacity (reaching 157.2 million visitors and 73% of the total U.S. Internet population each month), its growth has not been limited. Facebook has increased average U.S. visitor engagement from 4.6 hours to 6.3 hours per month over the past year[read more]

The first annual GlobalWebIndex report - “2011: Welcome to the Age of Social Entertainment” - publishes results from the first year of a long term research project to track consumer adoption and attitudes towards all internet platforms. The GlobalWebIndex has interviewed more than 51,000 Internet users in 18 countries across 3 waves of...[read more]

Our SMG social media roundup this week is all about the year that was 2010. I hope you had an amazing year filled with much awesomeness and that you have a happy and healthy 2011. Off the top, a hat tip to Steve Harris who helped out with the research for this post. Sharing in 2010 Social sharing service AdThis shares some insights in...[read more]

 Like most people, I like to think ahead this time of year. What can I do to improve things next year, both personally and professionally? One thing I think we can all do better is to poke our heads up out of the ground occasionally and take a good look around. What is really going on in business, and how should we prepare ourselves...[read more]

  The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that people text each other...[read more]

With 2011 on the horizon, this week features an overview of the top seven digital media trends coming in 2011. 1. Print Goes to the Tablet Reinvention and new digital distribution is better late than never for print media. Some big breakthroughs are on the way for print media moving onto the tablet. Touch screens are the new newsprint...[read more]

The world is overwhelmed with trends for next year, year overviews of the past year. I must confess I do also make such lists for newspapers and sites. It is part of life. Yesterday however I started thinking that, in 2011 the world will be just that little bit less perfect. Unfortunately, some important trends will not break through yet...[read more]

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2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter...[read more]

The end of the year is always filled with predictions for the new year, so I think I'll throw my hat in the prognosticators ring. There has been a lot of talk lately about how social media is growing up. Those of us who declare ourselves to be social media strategists have been eyeing the horizon of 2011 knowing that the dust is still...[read more]

The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of online communities are supporting instantaneous conversations worldwide. And every day, new channels, forums, communities and topics are emerging, opening the door for even more conversation and information...[read more]