roi posts, articles, and infographics

GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?

May 18, 2012 by Eileen McGovern
with 519 views

Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]

Building a Great Social Media Team

May 16, 2012 by Deborah Sweeney
with 1,694 views

Image: Enciktat/Shutterstock

Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone. [read more]

Brands using Social Media without engagement – Isn't that just traditional advertising?

May 9, 2012 by Mark McGrath
with 1,393 views

Dr.OGA/shutterstock.com

An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement. [read more]

Five Money-Making SEO Tips for Small Business Online Stores

May 7, 2012 by David Mercer
with 472 views

Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online. But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO company to drive traffic on their behalf. [read more]

The Five Challenges of Social Media Management in Tourism

May 1, 2012 by Frederic Gonzalo
with 517 views

Lilyana Vynogradova/shutterstock.com

Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward. [read more]

Human Media Metrics – Measuring Human Interactions on the Web

March 20, 2012 by Isra Garcia
with 1,688 views

Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics? [read more]

5 Simple Steps to Measure Social Media ROI

March 8, 2012 by Eric Harr
with 10,494 views

There are, without question, myriad soft benefits of social media: elevated customer service, real-time market research, influencer engagement, crisis management, brand protection and word-of-mouth marketing. But, many companies want to be able to see ROI. [read more]

How to measure ROI of online video

March 5, 2012 by Marina Arnaout
with 2,671 views

Tips on how to measure the ROI of online video campaigns. [read more]

The State of Social Marketing: Industry Trends in Social Media Measurement

March 1, 2012 by Mike Lewis
with 695 views

Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry. [read more]

Tackling the Question of Social Media ROI: Change Your Goals

February 23, 2012 by Zach Mettra
with 1,916 views

Let’s face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it?Bloggers and researchers struggle to quantify fans and followers, with research company Syncapse releasing a study that quantifies them somewhere... [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,508 views

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

Why TV Is the Main Crossroad for Social Media

January 11, 2012 by Laurent Francois
with 470 views

scyther5/shutterstock

TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists. [read more]

Is Social Media ROI a Ridiculous Concept? [CONVO]

January 11, 2012 by Neil Glassman
with 1,613 views

In this conversation, Dennis and I explore how to assess the effectiveness of social media marketing in the current absence of measurement standards, the often false attribution of purchases to buyers' last measured action and other topics related to the complexity of assigning metrics to word-of-mouth marketing. [read more]

Social Media: Has the Hype Cycle Finally Peaked?

December 28, 2011 by Ted Sapountzis
with 349 views

Is the social media bubble about to burst? Three trends seem to point to this: Our audience sees no value, we can't show ROI, and companies reduce spend. [read more]

With Social Media, Should We Settle for ‘Return on Influence’ When We Can Have ‘Return on Investment’?

December 20, 2011 by Malcolm Cowley
with 986 views

"I have been working in the digital marketing industry for over nine years and can appreciate that social media managers need to evaluate what impact engagement on these channels is having on their wider marketing efforts, but I fear settling purely for influence will be to the peril of budgets, particularly as we work through a particularly difficult and elongated recession." [read more]

Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 349 views

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

A new Social Marketing Approach: Hyphenated Marketing

November 15, 2011 by Laurent Francois
with 1,138 views

The attention economy and the intense competition among brands to reach consumers require to re-think our marketing approach. The classic funnel could be challenged by a new need: shaping hyphens between brands and citizens. [read more]

Smartphone Apps – Your Brand in Their Pockets

November 3, 2011 by Alex Smith
with 1,004 views

It’s no secret that smartphone applications are now a massively used commodity, with more and more brands and their respective online PR or social media agencies beginning to see the value in creating apps and the different use cases for their business. The ability for brands to create a more direct impression on smartphone users and... [read more]

Are We Missing the Big Picture of ROI in B2B Social Media?

October 27, 2011 by Mili Ponce
with 3,348 views

Most B2B companies either think that social media is not worth investing in or they just can’t see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media." Are we missing something here? Did we forget something? Some social media experts have said that the ROI of... [read more]

It’s Not the Metrics. Your Marketing Just Sucks.

October 15, 2011 by Robin Cangie
with 2,608 views

Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks. [read more]