content

strategy and execution

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.[read more]

personality/shutterstock

According to a recently released study what you Like on Facebook is an indication of your personality, right down to sexuality, political leanings and intelligence. Too few brands have yet to understand this connection.[read more]

content marketing with the force...of Drupal

Drupal started to be used as a platform in 2001 and became extremely popular starting in 2005. There are now millions of sites using Drupal, including high profile sites like IKEA and The White House. Why are so many sites, and so many professional web developers, choosing to use Drupal?[read more]

Pinterest analytics

Pinterest hit 10 million unique monthly visitors faster than any other site and shows no signs of slowing down. There are many analytics tools that measure Pinterest activity, but which one is best? Here are the pros and cons of three free analytics tools that will help you decide.[read more]

social media and humor / shutterstock

The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.[read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

Blogging: back to basics

Social media is without a doubt a pivotal part of helping any new business grow. But in the maelstrom of social media options, many businesses are overlooking one of the most basic and important options at their disposal: blogging. Here are three key ways blogging is still a powerful tool.[read more]

Brand marketing on Instagram

With nearly 100 million active users uploading an estimated 40 million images per day, the possibilities are endless for brand marketers on Instagram. Just getting started? Here are top tips for brand marketers to consider when delving into the social network for the first time.[read more]

Visuals trump text when it comes to social engagement, so the message to marketers should be clear: a great social media marketing strategy must use visuals. Three types of visuals to consider when posting status updates are infographics, memes, and comics.[read more]

how to blog in 5 minutes/shutterstock

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it. In fact you can spend as little as 5 minutes a week on your blog and still remain authentic. Here's how.[read more]

blogging & giving/shutterstock

We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it. But relationships are a funny thing -- you get back what you put into them.[read more]

A blog provides so much value and opportunity for virtually any company, brand or individual. But more importantly, a blog provides the platform for an online voice. Yes, a voice. Why on earth would you NOT have a blog integrated into any organization’s web site?[read more]

Beck's new album successfully merges music with social media. Rather than simply tweeting about the release of his new album, posting information on Facebook or uploading song samples to his website, Beck has taken social media sharing to a new level.[read more]

Having lots of Facebook fans and good interaction skills lead to brand loyalty. So the million-dollar question is, “What makes a post shareable on Facebook?” How do businesses connect on a personal level with their fans? Increase brand interaction with these tips![read more]

Facebook is not a popularity contest! The number of likes you have is just a figure of how many people have been persuaded to click a little "thumbs up" icon. In increasing cases this is by acquiring fans by other than natural and organic means.[read more]

Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective. If you have an opportunity to work this technique into your content marketing strategy, it can be extremely effective at creating traffic and interest in your brand.[read more]

social media manager/shutterstock

As a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.[read more]

Fixing gunky corporate-speak is even harder than spotting it. But don’t worry. These tips will make it much easier. Keep them handy. And when you need a jolt out of jargon-land, pull them out and follow the four steps to a better, clearer, sharper way to say what you really mean.[read more]

image via shutterstock

Maximizing business ROI becomes simple when you learn from your mistakes and refrain from doing the same in current time. Here are a few ways to increase revenue using social media.[read more]

Image courtesy of author via Flickr

Here's a look at the four equally important legs of online marketing.[read more]