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How to Run an Effective Christmas Competition

December 10, 2013 by Shell Robshaw-Bryan

Christmas competition.

Whilst doing something totally off the wall and batty might seem appealing, if it is totally at odds with your image and/or usual communication style, consider doing something more relevant. The actual monetary value of a prize is less important when your competition captures peoples imaginations and makes it easy for them to enter.[read more]

Headlines: The Gateway to Your Content

September 22, 2013 by Koustubh Bhattacharya
2

Headline Writing

Want to be a real copywriting genius? Start by making sure you are writing good headlines. Headlines are the real gateway to your content. In a multitude of ways, a good headline is what really controls the fate of the rest of your content.[read more]

High-Quality Content Is Necessary for Online Reputation Management

September 18, 2013 by Blake Jonathan Boldt
3

Content and Reputation

Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. One reason behind this process is because so many individuals and organizations are continually making efforts to cheat the system.[read more]

9 Tips to Keep Moms Engaged With Your Content

September 16, 2013 by Katie Petrillo
3

We can churn out content as much as we want but that doesn’t mean our target audience will read it. When it comes to content marketing for mom-focused brands, it’s especially important to ensure the content engages your key audience: moms.[read more]

Six Common eCommerce SEO Mistakes

September 12, 2013 by Martin Meyer-Gossner
3

eCommerce and SEO

Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.[read more]

There’s No Content Like No Content

July 20, 2013 by Jon Thomas

Rembrandt Google Doodle

I’m annoyed to see Google’s use of a Rembrandt self-portrait across their logo today, on the 470th anniversary of his death. I live a short way from Kenwood House in London, home to one of Rembrandt’s greatest late paintings.[read more]

An Example Of A Contest Done Well: #MyTurnToJag

June 27, 2013 by Stephanie Frasco

Jaguar is currently hosting a contest to give you the opportunity to test drive their new #FTYPE. As you know, I love contests and I talk often on this blog about the value of hosting social contests. When I came across this contest, I was interested for a few reasons. One such reason is purely selfish. I really want to test drive the F Type.[read more]

5 Questions to Ask Before Implementing a Social Media Strategy

April 28, 2013 by Jameson Brown
9

strategy and execution

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.[read more]

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Do Brands Understand What Motivates Sharing?

April 20, 2013 by Ben Martin

According to a recently released study what you Like on Facebook is an indication of your personality, right down to sexuality, political leanings and intelligence. Too few brands have yet to understand this connection.[read more]

Using Drupal for Your Content Marketing Campaign

April 10, 2013 by Mike Allton

content marketing with the force...of Drupal

Drupal started to be used as a platform in 2001 and became extremely popular starting in 2005. There are now millions of sites using Drupal, including high profile sites like IKEA and The White House. Why are so many sites, and so many professional web developers, choosing to use Drupal?[read more]

Which Pinterest Analytics Tool Is Best?

April 6, 2013 by Katie Petrillo
5

Pinterest analytics

Pinterest hit 10 million unique monthly visitors faster than any other site and shows no signs of slowing down. There are many analytics tools that measure Pinterest activity, but which one is best? Here are the pros and cons of three free analytics tools that will help you decide.[read more]

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The Role of Humor in Social Media

April 5, 2013 by Ben Padley

social media and humor / shutterstock

The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.[read more]

Tumblr for Business: Content

March 29, 2013 by Cara Tarbaj
1

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

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Blogs: Still Your Most Reliable Social Media Tool

March 26, 2013 by bobby marhamat
2

Blogging: back to basics

Social media is without a doubt a pivotal part of helping any new business grow. But in the maelstrom of social media options, many businesses are overlooking one of the most basic and important options at their disposal: blogging. Here are three key ways blogging is still a powerful tool.[read more]

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A Guide To Kick Ass Brand Marketing On Instagram

March 25, 2013 by Ryan Northover
3

Brand marketing on Instagram

With nearly 100 million active users uploading an estimated 40 million images per day, the possibilities are endless for brand marketers on Instagram. Just getting started? Here are top tips for brand marketers to consider when delving into the social network for the first time.[read more]

Infographics, Comics and Memes: 3 Ways to Engage Your Audience

March 20, 2013 by Andres Uribe

Visuals trump text when it comes to social engagement, so the message to marketers should be clear: a great social media marketing strategy must use visuals. Three types of visuals to consider when posting status updates are infographics, memes, and comics.[read more]

Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week

March 16, 2013 by Salma Jafri
11

how to blog in 5 minutes/shutterstock

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it. In fact you can spend as little as 5 minutes a week on your blog and still remain authentic. Here's how.[read more]

Blogging, Relationships and the Act of Giving

March 16, 2013 by Brenda Somich
1

We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it. But relationships are a funny thing -- you get back what you put into them.[read more]

Social Marketing Tip: Create a Voice That Will Be Heard

March 13, 2013 by Paul Pruneau
3

A blog provides so much value and opportunity for virtually any company, brand or individual. But more importantly, a blog provides the platform for an online voice. Yes, a voice. Why on earth would you NOT have a blog integrated into any organization’s web site?[read more]

Transcending Social Interaction and Music: Beck's Album "Song Reader"

March 8, 2013 by Grady Winston

Beck's new album successfully merges music with social media. Rather than simply tweeting about the release of his new album, posting information on Facebook or uploading song samples to his website, Beck has taken social media sharing to a new level.[read more]

 
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