social networks posts, articles, and infographics

Building a Great Social Media Team

May 16, 2012 by Deborah Sweeney
with 1,694 views

Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone. [read more]

Amnesia Ibiza, Humanising the Brand Through Social Networks

May 16, 2012 by Isra Garcia
with 205 views

Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]

Twitter Verification Implications for Brand Marketers

May 16, 2012 by Adam Leiter
with 1,803 views

ullrich/shutterstock.com

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? [read more]

Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,408 views

woaiss/shutterstock.com

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

The Rise of the Social Media Curator

April 26, 2012 by Thomas Samph
with 2,744 views

violetkaipa/shutterstock.com

The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators. [read more]

The Public Sphere and the New Media

April 25, 2012 by Christopher Neal
with 181 views

Lisa S./shutterstock.com

Although the personal advantages [of the Internet] are clear, the consequences over the public sphere might not be so positive due to the possible creation of compartments in society. If you only get the information you want, from the people you chose, the exposition to other mentalities and new ideas might be greatly reduced. [read more]

Social media in Poland – over half of Poles use social networking websites

March 28, 2012 by Katarzyna Strzelczyk
with 524 views

suns07,shutterstock.com

As many as 54% adult Poles (over 18 years old) say that they use social media. Poles mainly use Facebook (40%) and nk.pl (37%). Why do Poles use social networks? [read more]

When Social Becomes Business as Usual

March 18, 2012 by Miguel Garcia
with 3,380 views

Image by Keith Ramsey via Flickr

These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different types of applications means we... [read more]

3 Strategies to Boost Your Business With Social Media

March 13, 2012 by Olivier Lasry
with 1,297 views

Olivier Lasry worked for 3 years in financial services at Ernst & Young. Passionate about the new technology industry and its disruptive forces, Olivier then created Wingsplay, the first viral video advertising network ever, which connects influential social media users with the best viral video advertisers. [read more]

Are Brands Royally Screwing Up On Social Media?

March 8, 2012 by Steve Olenski
with 1,427 views

A recent study revealed some very telling things about brands, social media and how many are still not getting it. [read more]

My One-on-One with Social Media Guru Mack Collier

February 27, 2012 by Steve Olenski
with 597 views

Mack Collier

Social media expert Mack Collier shares his special insights about social media in general, and Twitter in particular. His business clients pay big money for his time—here, you can benefit from his knowledge, for free. [read more]

Why I don’t care about Pinterest

February 17, 2012 by Melissa Foley
with 2,578 views

After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations – at least not yet. In this post, I’ll tell you why. [read more]

When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 721 views

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

Too Many Social Media Marketers Still Believe Size Matters

January 30, 2012 by Steve Olenski
with 3,591 views

Nagy-Bagoly Arpad/shutterstock

A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement. [read more]

Formal Mechanisms to Control Social Media Customer Service Responses

January 25, 2012 by Richard McCrossan
with 407 views

Businesses that haven't integrated social media into customer service need to consider formal mechanisms to control their responses. [read more]

Social Media Tips for the New Year

January 23, 2012 by Brad Friedman
with 2,854 views

2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we... [read more]

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski
with 1,823 views

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no." [read more]

Why TV Is the Main Crossroad for Social Media

January 11, 2012 by Laurent Francois
with 470 views

scyther5/shutterstock

TV was the main target of Social Media professionals for the last 5 years. But it's because there was a misunderstanding between TV as an industry and TV as a support. TV's back to users. A great opportunity for Social Media activists. [read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
with 2,105 views

Igor Dutina/shutterstock

There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it. [read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski
with 1,464 views

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can. [read more]