social networks

Social media marketing geniuses?

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.[read more]

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Social "buzz" won't typically deliver strategic, actionable insight. Companies are realizing they need advanced social intelligence to make decisions, set strategy and drive innovation. Here are five key considerations for organizations looking for an advanced social intelligence solution.[read more]

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As college athletic departments prepare their social media strategy for the NCAA men’s basketball tournament this week, they know that keeping fans engaged is more than just real-time news via Twitter. Here are three reasons schools need to think bigger.[read more]

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]

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With the emergence of so many social networking sites, you might think that email marketing will die a slow death through the years. But that’s not true. In fact, the best path now to success is to combine both email marketing and social media marketing. Why and how? Read on.[read more]

viral video content

If you still have not heard of the Harlem Shake you must be living in a cave. Who were the initial communities behind this mega-trend? SocialFlow took a look at 1.9 million tweets during a two-week period that included the words ’harlem shake,’ or some versions of it.[read more]

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Once considered a “nice to have” collaboration enabler, social technologies are now an essential driver of effective business collaboration both within the business enterprise as well as externally through marketing channels.[read more]

Google has recently taken the Google+ page one step further by creating a separate space for Google+ business pages. Google is currently calling this Google+ Business. The ultimate goal of Google+ Business is to help businesses become more socially active online.[read more]

Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the improvements to the visual interface.[read more]

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Parents try to steer their kids away from the dangers of the internet, but here are three social media pages that have a good message and make a difference. Kids can “like” and “share” these pages to educate their friends on subjects they might have a personal connection to.[read more]

What are your goals on Twitter? To learn? To share? To meet people? To sell? If you’ve recently jumped into Twitter or maybe even if you've been there for a while you may be wondering: What should my Twitter strategy be? Here are 9 steps to figuring that out.[read more]

2013 will become a pivotal year in the digital entertainment industry, as television networks will be encouraged to integrate social interaction in to the viewing experience. Find out how AMC's most popular series, The Walking Dead, takes social television to a new level.[read more]

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How many Facebook Friends do you have? If the number is unmanageable and some get lost, create a Friends List. This will let you keep in touch with your real friends without jeopardizing your Friends tally. Here's a step by step guide that'll help you get organized, fast.[read more]

Survey results have shown that more than 89% of consumers research online before making a buying decision. Translating your brand’s personality onto the web can be tricky, so here is our list of five simple steps that can help you get started.[read more]

Twitter is the world’s number one micro-blogging site, with 500 million accounts and 200 million active users. But if Twitter is a mystery to you, don't worry: it's never too late to get started. Read on for instructions to get set up, and how to use it for the best possible results.[read more]

Ahh, the question that's as old as time (or at least as old as the first tweet): to follow, or not to follow? While there is no sure-fire way to make sure you only follow the right accounts on Twitter, any combination of the following is likely to increase the chances you’ll be happy with your choices.[read more]

A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Take the time to check out this LinkedIn feature, and you might get some real value out of it.[read more]

According to a GlobalWebIndex report, Google+ is now the second most used social platform beating even Twitter and LinkedIn. It is a platform that marketers cannot ignore. So I put together a list of 12 communities that we all should consider joining as marketers.[read more]

Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.[read more]

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Posterous, the micro blog and social network acquired by Twitter, will be shutting down on April 30. CEO and Founder Sachin Agarwal has stated that while they have made it easier for people to share their thoughts and images, they will now do that 100% via Twitter.[read more]