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Netflix on a Global Social Roll

December 13, 2013 by Candida McCollam

Netflix flexes its social muscles

My vote for comeback story of the year? Netflix, Inc. After nearly self-imploding in 2011, Netflix (NASDAQ: NFLX) has seen a 10% rise in corporate earnings, the addition of more than 2.7 million subscribers across the globe, and its stock trading at $363 per share in Q3 2013.[read more]

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Netflix and Bingeing Based on Demographics

December 6, 2013 by Rob Sutter

Netflix’s latest series “Turbo Fast."

Shifting from setting a schedule to waiting until episodes are uploaded, it’s apparent that the way television is watched has changed. Netflix is arguably the greatest example of this, as the idea of binging has become so common. Netflix’s latest series “Turbo Fast,” an animated show for children, will not be for binging.[read more]

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Netflix's Rising Stock Through Content

October 23, 2013 by Rob Sutter

Orange Is the New Black, a Netflix Original

Netflix, at its core, is a television and movie-streaming service. It also has the power to become an even greater entity. In fact, Netflix’s growth has become apparent. It’s a matter of original content that has not only grabbed the attention of viewers but made certain that the attention remained over the course of time.[read more]

Best Customer Service Exchange Ever from Netflix

October 15, 2013 by Nick Cicero
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Netflix customer service

Nick Cicero shares a terrific customer service experience one consumer had with Netflix. What we loved about this exchange was that the customer service rep showed personality, a sense of humor, and efficacy to boot - all of which reminded the customer that an actual human being who cares was personally addressing his problem.[read more]

3 Lessons from Netflix's Wild Success with "Orange Is the New Black"

August 16, 2013 by Tree Treacy

It’s been a month since Orange Is the New Black debuted, and the show has seen enormous success, immediately attracting more media attention than both of Netflix’s previous two releases this year (House of Cards and the fourth season of Arrested Development). Let’s look at just what went right.[read more]

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The Final Countdown: Social Media and the Return of Arrested Development

May 21, 2013 by Michelle Lynn
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All those emails, petitions, fansites, and even banana baskets played a role in bringing back the show by helping Netflix quantify the size of Arrested Development fandom. Netflix has wowed with its marketing campaign, a flurry of tricks (sorry, Gob: illusions) that blur the line between reality and the show.[read more]

What's Your Strategy to Win Consumers' "Moments of Truth"?

April 26, 2013 by Mark Ramsey

consumer strategy

Recently I read a remarkable document from Netflix aimed at investors, titled “Netflix Long Term View.” (The fact that the phrase “long term” was in a document from a public company was only one remarkable piece of the story.) Netflix has a “North Star,” and it’s based on customer satisfaction.[read more]

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Social Media Morning Report

January 11, 2013 by Adam Chapman

$100 to send Mark Zuckerberg a message, Netflix legally able to share what you watch on Facebook, Twitter becoming the new Nielsen ratings, and more.[read more]

What 2012 Holds for the Digital Marketing Industry – A Sneak Preview

January 3, 2012 by Steve Olenski

The trends that will chart the course of the digital marketing industry for the year ahead.[read more]

For Social Media, It’s the End of the Year as We Know IT

December 12, 2011 by Candida McCollam

Our "Best of the Best" Social Media Campaign Picks for 2111: Greenpeace and Mattel “Barbie, It’s Over"; NBA; Small Business Saturday; Greenpeace; MDG Advertising[read more]

Netflix's Reed Hastings Doesn't Flip-flop, He Leads

October 10, 2011 by Jon Burg
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"Reed is a leader. So his bold experiment flopped, good for him. That was a jump few us of would have the balls to have made. Here's to leaders who know how to make a jump, and when to pull back. Here's to you Reed. Keep it up."[read more]

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Lessons in Social Marketing Given By NetFlix Predicament

September 20, 2011 by David Amerland
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Netflix riled its customers with an unexpected price hike, had its CEO aplogise to them in a blog post and then got egg on its face with a nonsensical name change and lack of forethought when it came to using Twitter.[read more]

Netflix Fail: Qwikster Twitter Handle Owned By Pot Smoking Elmo

September 20, 2011 by Tammy Kahn Fennell

Netflix has had an abrupt change in strategy including major price hikes and a new name for the company’s DVD-by-mail service — Qwikster. But what did they forget to do? Domain name... check Twitter name... umm...[read more]

Qwikster: 5 Lessons When Rebranding a Company

September 19, 2011 by Phillip Davis

The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored… 1. A company name change should be prompted by need Most successful rebrands come about because the need is apparent. The old name could be outdated, outmoded, inaccurate...[read more]

Social Media & Employment: 'Apply With LinkedIn' - The New Way To Get A Job

July 28, 2011 by Michael Laskey
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The world's biggest social networking site designed for business, LinkedIn, has this month launched a new plug-in that allows its users to apply for jobs with the click of a button.    The 'Apply with LinkedIn' feature is aimed at both making the recruitment process easier for businesses and ensuring that those looking for...[read more]

Reports Indicate Facebook IPO to Be Delayed, Still in Trouble

July 25, 2011 by Adam Schreiber

As I've said before, what Facebook has been able to do, simply by the numbers is mind-boggling. The company has captivated so much of the [Internet] world. Between Internet and mobile devices, Facebook has been able to get users repeatedly checking in to see what their "friends" are up to. But climbing mobile usage may not be the best-case scenario for Facebook.[read more]

Did Netflix Just Kill the US Postal Service?

July 13, 2011 by Dave Higgins
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"I’ve joked for months that Netflix and Amazon are the only reasons that the USPS is still in business, and now one of those rugs has been pulled out from underneath them. It’s a good thing you can’t download books from the internet. Oh, wait…"[read more]

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How Netflix, Pandora, and Facebook are Destroying Your Business

June 3, 2011 by Tommy Walker
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It couldn't possibly be so, could it? Forget what you think you know. These businesses have dramatically altered the flow of time and space. Leaving us standing at the edge of a paradigm nobody fully comprehends.[read more]

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Please join Netflix, Union Square Ventures, Drugstore.com, and me on September 28

September 20, 2010 by Robin Fray Carey

If you're like me and are responsible your company's growth initiatives, you know that it's never been more important to leverage the many ways that cloud and saas computing are giving us new ways to get closer to our customers and to gain competitive advantage.That's why I'm excited to invite you to our first-ever Summit about On-...[read more]

Blockbuster Poaches Netflix Customers with "President's Day Pardon"

February 19, 2007 by Rohit Bhargava

Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize.  Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually...[read more]

 
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