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Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem

February 4, 2014 by Brian Solis

Steve Jobs's shadow (image: Jonathan Mak)

The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable band.[read more]

7 Quotes from Steve Jobs on Building Your Brand

June 11, 2013 by Amie Marse

Every brand is a creative brand. Why? Branding is storytelling, and storytelling is a creative work. While Jobs is mainly referring to products in this quote, his words are just as applicable to branding, something that’s evident in everything the Apple brand does.[read more]

Social Media Round Up for February 3rd

February 3, 2012 by Maggie Fox

This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI.[read more]

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One Last Bite at the Apple

October 9, 2011 by Michael Zimmerman
Image by Matthew Yohe via Wikimedia Commons

It seems only fitting, in the painful context of Steve Jobs’ passing, to revisit Adam Morgan’s Eating the Big Fish and reflect on the life of a gifted competitor...[read more]

Steve Jobs - A Job Well Done, A Life Well Lived

October 8, 2011 by Steve Olenski
Image source: www.stargroup1.com

In memory of Steve Jobs, our generation's Thomas Edison.[read more]

Steve Jobs: A Legacy of Failing Forward

October 6, 2011 by Joshua Leatherman
1

The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More specifically, in his ability to fail forward.  There is a lot that we can learn from Steve Jobs...[read more]

The Role Apple Played in the Rise of Social Media

October 6, 2011 by Gareth Case
Image source: Author's blog

The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information. For me though, there is one element of social...[read more]

The Maverick Genius

October 5, 2011 by Cliff Figallo
2

Gone to innovate in the Great Beyond[read more]

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Steve Jobs: Failing Forward

September 12, 2011 by Joshua Leatherman
4

The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More specifically, in his ability to fail forward.  There is a lot that we can learn from Steve Jobs...[read more]

Apple's Bold Play With 'Secrecy' Strategy

January 6, 2010 by Trevor Young PR Warrior

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet.  Imagine if Steve Jobs & Co. are NOT intending to announce the new product - man, there would be many furrowed brows around Apple HQ right now, that's for sure!  If there is no announcement, the fall-out will reverberate around...[read more]

“MacBook Error: Top Six Tips To Apple On Social Media Marketing”

January 16, 2008 by Christopher Lynn

It's MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook “Error.” For me, and many others, the announcement fell flat. Today I want to address the biggest MacBook Error: the thinness of their conversation in the social media realm. Yes,...[read more]

 
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