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Amazon: Earth's Most Customer-Centric Company?

March 10, 2014 by maz iqbal

Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.[read more]

Amazon's Drone Deliverers: Realistic? Or Temporary Tech Trend?

December 4, 2013 by Jameson Brown

Amazon'a drone deliverers

Recently, 60 Minutes broke a story that featured Amazon’s new Prime Air system (aka drone delivery). Now, this system is not yet in place and actually won’t be for a few more years. But knowing Jeff Bezos, that process could be sped up pretty quickly.[read more]

How Technology Is Reshaping Human Behavior (And What You Should Do About It)

October 25, 2013 by Brian Vellmure

Consumer disruption

As technology races on, and the lines between the digital and physical are increasingly blurred, many executives that I speak with are simply dumbfounded by the monumental task ahead of them: to retrench the way that commercial institutions have been operating for decades.[read more]

Six Common eCommerce SEO Mistakes

September 12, 2013 by Martin Meyer-Gossner
3

eCommerce and SEO

Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.[read more]

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

September 4, 2013 by Himanshu Sareen
1

Despite the smile, Amazon's not social-friendly

Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year. Yet, for the past decade, Amazon has almost peculiarly avoided one of the largest shifts in technology - the tectonic movement toward integrated social networking. Why?[read more]

Why Amazon Is Part of a Story That Has Nothing to Do With It

August 9, 2013 by Peter Claridge

Amazon

By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Every media pundit and speculator puts Amazon at the center of the narrative, but Amazon didn’t buy the Washington Post: Jeff Bezos did.[read more]

Amazon's CIA Deal: A Change of Heart?

August 2, 2013 by Mark Scott

Amazon in business with the CIA

After the rumors have been verified, it is safe to openly say that Amazon has entered business relations with one of the most important agencies in the US government – the Central Intelligence Agency. Instead of acting as a regular web host, this time we’re talking about something truly peculiar.[read more]

Social eCommerce: Where Amazon and Facebook Missed Out

July 22, 2013 by Devanshi Garg

Over the course of the last few years, differentiation and innovation have been tied to the success of countless technology companies and non-technology companies. As eCommerce has evolved and brands seek new strategies for connecting to digital consumers, incorporating social eCommerce practices is a great place to start.[read more]

Content Is King! Amazon Invests Millions In Original TV Shows...But Why?

June 2, 2013 by Brian Solis

Amazon & original content

Amazon’s move to create original programming is an interesting one, and I believe it’s reflective of a bigger movement in brand publishing that’s just beginning to spread its wings. Prime subscribers are Amazon’s prime customers: they spend a great deal more per average than everyday customers.[read more]

Amazon vs Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

May 14, 2013 by Paul Dunay

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. At the end of the day, Wal-Mart’s rise to online dominance really just revolves around turning an otherwise complicated shopping experience into one that feels quaint and easy.[read more]

Amazon and Enterprise Social - Funny Binder Reviews Can Be Good Business

October 20, 2012 by Andre Bourque

A clever thing happened in the product world around all this presidential debate "binder" stir. Amazon's binder product traffic has grown, and their product reviews have skyrocketed. Managing your social media correctly can drive more traffic, more views, and more product visibility for publisher and producer alike.[read more]

Phil Simon on The Age of the Platform - Video Interview by Jay Baer

January 9, 2012 by Jay Baer

Jay Baer from Convince & Convert interviews prolific author, public speaker, consultant, and futurist, self publisher Phil Simon.[read more]

While Facebook Changes, Google+ Grows... A Lot

October 3, 2011 by Steve Olenski
4

The topic of conversation in the social media space for the past week or so has been about the changes Facebook announced last week during it f8 Conference. But while the dust is still settling and the love/hate comments continue to pile in, Google+ quitely made some news of its own.[read more]

Amazon Wants a Piece of the Social Media and Social Games Pie

September 15, 2011 by Steve Olenski

By hiring a director of social media and starting a new Social Games Group to take on Zynga, the leader in social games, the e-tailing giant is trying to stake its claim in the social media space.[read more]

Did Netflix Just Kill the US Postal Service?

July 13, 2011 by Dave Higgins
4

"I’ve joked for months that Netflix and Amazon are the only reasons that the USPS is still in business, and now one of those rugs has been pulled out from underneath them. It’s a good thing you can’t download books from the internet. Oh, wait…"[read more]

exclusive

How Brands Are Using M-Commerce

June 27, 2011 by DIARMAID BYRNE
1

Smartphones continue to be increasingly popular with consumers; sales for 2011 are expected to increase from 305 million to 472 million. This presents brands with tremendous potential to leverage smartphones for M-Commerce and personally engage with consumers wherever they are, something that brands have not been able to do before. Brands have the opportunity to be ubiquitous, relevant and individualized to their consumers whenever and wherever the consumer chooses.[read more]

We scoffed at a $6 Billion Groupon. Now $25 Billion?

March 29, 2011 by Anthony Miyazaki

Is Groupon worth $25 billion? The real question is to consider - as objectively as possible - what the future of Groupon holds with respect to (1) growth and (2) revenue sustainability.[read more]

The Future of Location Based Services is “Checking Out” not “Checking In”

November 4, 2010 by Tac Anderson
4

Alternatively titled: The Rebirth of Brick and Mortar. Will location based services (LBS), like Foursquare, Gowalla, Facebook Places and SCVNGR ever go main stream when only 4% of adults use them? Yes they will. But the future of “checking in” is actually “checking out.” Huh? I know you’re wondering if I’ve been stuck in one too...[read more]

Walmart and Amazon Duke It Out With Dead Trees

November 3, 2009 by Alan Maites

The current Walmart vs. Amazon.com battle of the bestseller books points out one of the oldest marketing problems of all: Confusing the package with the product, the medium with the message, the benefit with the feature. In 1992, back in the Stone Age of the Internet, a now-famous New York Times article declared “The End of Books,...[read more]

Amazon and Zappos, PR2.0?

July 26, 2009 by Valeria Maltoni

Rich Becker has a thought-provoking post about the Amazon-Zappos handling of the news of their deal. CEO Jeff Bezos chose YouTube and Zappos CEO Tony Hsieh chose a blog post to break the $807 million* acquisition. He observes how both CEOs decided to handle the news-breaking themselves with the tools at hand - and distribute the...[read more]

 
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