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The Rise of the Second Screen
People are now logging onto Twitter to see not only what their friends, but what the rest of the world thinks about what’s happening on television. TV shows, events, breaking news – everything that is happening in the world and being broadcast now comes with its own set of instant reviews, debates, insights and conversations[read more]
From the Big Screen to the Little Screen
The reality is that people will watch TV while multitasking on other devices. Their second and third screen experience is for the most part theirs to define and yours to study. At some point however, the multiscreen and viewer experience will benefit from your architecture and in doing so, your business will benefit as well.[read more]
3 Things We Learned from Olympic Social Media Engagement
Was it just two weeks of sporting achievement? Or was there more to it? For marketers, there’s a lot we can take from the social media engagement around the London games.[read more]
68% of viewers Tweet to keep the shows they love on air. [Infographic]
According to a recent eMarketer study, social network ad revenue is estimated to climb to $5.59 billion in 2014, up from $3.63 billion today. But how big of a chunk of this pie can entertainment take? A big chunk.[read more]
The future of TV is more than social, it’s a multi-screen experience that needs design.
The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen.[read more]
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“Nice Post Kay, Cheers!Smooth user navigation is one of the important elements of qualitative user experience. Responsive web design also helps in enhancing the user experience for multiple device platforms and screen resolutions and moreover, maintains the look and feel of website across all the devices.Even Google recommendations also supports the presence of mobile website or at-least, ...”