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newsjacking
12 Content Marketing Ideas that Still Rock
Some people argue that by concentrating more on content marketing, we risk dragging ourselves one step further toward becoming a content mill. The fact is you simply cannot make your brand flourish in the virtual world dominated by Google without getting yourself involved in the content marketing process.[read more]
Newsjacking and Fundraising Collide in College Athletics
What happens when historic events and fundraising collide? See how Gonzaga University parlayed a number one ranking in basketball into a social media newsjacking opportunity to raise money.[read more]
Newsjacking Creates Brand Interest and Value
Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective. If you have an opportunity to work this technique into your content marketing strategy, it can be extremely effective at creating traffic and interest in your brand.[read more]
Newsjacking a Naked Prince Harry
Photo by Evan Wohrman via Flickr
I noticed a bunch of people attempted to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite. While most newsjacking attempts went unnoticed, several were highly successful.[read more]
Confessions of a Media Manipulator - A Debate [Video]
If you're engaging in Newsjacking (and I hope you are) there are some insights in Ryan's book that will help. But note that unlike Ryan's techniques, Newsjacking does not rely on manipulation. It works because of a knowledge about how today’s real time media operates and that’s what Ryan outlines in his book. However, I do not agree with Ryan's techniques.[read more]
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Social Media Today
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”