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Wisely Snipes in News Jack City

March 27, 2014 by David Cheng


One of the first tricks I learned from the best bloggers on the web is how to do a newsjack. A newsjack is a technique used by marketers that leverages a popular news item towards your marketing goals. The key to his definition of a newsjack is speed and judgment. A timely post can help insert your blog into the news stream.[read more]


Five Notes on Newsjacking in Social Media

January 27, 2014 by Andrew Hutchinson

Superbowl: What's the next Oreo moment?

Done right, topical tweets can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down. With the Superbowl approaching, and hands hovering above keyboards, waiting to produce the next ‘Dunk in the Dark’ moment, it’s worth considering a few tips before you go rolling the dice.[read more]

The Nominees Are Out: Are You Ready to Newsjack the Oscars?

January 17, 2014 by Sarah Matista

Newjacking Chris Christie.

With any big event, especially one with great potential for memorable moments, comes a fantastic opportunity for social media mavens and small business marketers. Newsjacking is the practice of identifying a trending topic and quickly incorporating it into a marketing communication in a clever way. Why?[read more]


12 Content Marketing Ideas that Still Rock

April 2, 2013 by Michael Evans

Some people argue that by concentrating more on content marketing, we risk dragging ourselves one step further toward becoming a content mill. The fact is you simply cannot make your brand flourish in the virtual world dominated by Google without getting yourself involved in the content marketing process.[read more]

Newsjacking and Fundraising Collide in College Athletics

March 6, 2013 by Chris Syme

What happens when historic events and fundraising collide? See how Gonzaga University parlayed a number one ranking in basketball into a social media newsjacking opportunity to raise money.[read more]

Newsjacking Creates Brand Interest and Value

February 23, 2013 by Mike Allton

Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective. If you have an opportunity to work this technique into your content marketing strategy, it can be extremely effective at creating traffic and interest in your brand.[read more]

Newsjacking a Naked Prince Harry

September 2, 2012 by David Meerman Scott

Photo by Evan Wohrman via Flickr

I noticed a bunch of people attempted to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite. While most newsjacking attempts went unnoticed, several were highly successful.[read more]

Confessions of a Media Manipulator - A Debate [Video]

August 19, 2012 by David Meerman Scott

If you're engaging in Newsjacking (and I hope you are) there are some insights in Ryan's book that will help. But note that unlike Ryan's techniques, Newsjacking does not rely on manipulation. It works because of a knowledge about how today’s real time media operates and that’s what Ryan outlines in his book. However, I do not agree with Ryan's techniques.[read more]