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Web Analytics and Social Media Influencers - via Radian6

September 28, 2008 by Marshall Sponder
with 226 views
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I used a methodology I came up with that, in part, uses Radian6, and, with some filtering work, comes up with a targeted list of influencers for a given subject. Here's one for Web Analytics, which also has some SEO/SEM and Social Media sites mixed in.Link to original post [read more]

Listen to Your Customers - Online!

September 19, 2008 by Ari Herzog
with 279 views
1

Like other corporate executives, Michael Dell wants to know what his customers think about Dell computer products, customer service, and other areas.But rather than wait for customer complaints or praises to affect other people through blogs, discussion boards, or the media, he has a staff of 42 employees who monitor the social web and... [read more]

Future PR Skills 2008: Deploy Live 'Listening Posts'

July 28, 2008 by John Bell
with 250 views
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Part of a series Running focus groups, sending out surveys are old-school. Today, we need to be actively listening all of the time to our customers, influencers, and communities of people that can impact our client's business. Social media has established a constant flow of conversations and media online. I love that Radian 6 calls... [read more]

Yahoo Buzz a Digg Killer

March 17, 2008 by Ryan Moede
with 166 views
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ReadWriteWeb seems to think so. It has the mainstream audience Digg has needed, and if Buzz takes off like it should, it may very well relegate Digg to the niche-market for good. [read more]

More dismal newspaper earnings, but some bright spots, too

March 7, 2008 by Paul Gillin
with 130 views
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Drumbeat of terrible earnings news continuesAs if the newspaper industry needs any more bad news, a new survey finds that high-margin print classified ads perform dismally compared to online competition. The only exception: recruiting blue-collar workers. Quoting: ‘A survey of human resource executives revealed that print ranked... [read more]

How to compare statistics with competitors

February 22, 2008 by Blog Biz
with 243 views
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Everybody knows that Alexa, although flawed, is how you compare traffic between your sites and other sites. Sure, your numbers probably aren't accurate, but it's a graph you can point at. Well, now that Allen Stern at CenterNetworks is showing us that Alexa stopped updating their numbers on the 15th, and seem to be giving [...]Link to... [read more]

Resources on customer engagement

February 4, 2008 by Theo Papadakis
with 207 views
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3 new pages on different aspects of customer engagement Definitions of customer engagement An overview of the various definitions of customer engagement segmented by type of author: CompaniesCritical commentary on these definitions is provided wherever possible Gallup  Forrester  WebTrends  Future Now ... [read more]

Build your customer research network before you need it!

January 14, 2008 by Paul Dunay
with 145 views
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Do you do traditional customer research?Do you find that the loudest person in the room tends to skew the results?What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.I spoke with Dan Neely, CEO of Networked Insights and an... [read more]

links for 2007-11-17

November 17, 2007 by Nathan Gilliatt
with 81 views
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You can handle the web without an adviser A skeptical response to social media hype. Summarized, "so what?" (tags: socialmedia pr)Link to original post [read more]

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