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SMToolbox: Free Twitter Monitoring and Search Tools

February 17, 2014 by Steve Rayson
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This week in the SMToolbox we review some of the best free Twitter monitoring tools. Whether you are monitoring a brand or a topic area, these tools will ensure you know the trending content, the key influencers, current discussions and the latest industry news.[read more]

Six Essential Twitter Searches For Marketing Professionals Using Topsy

September 22, 2013 by Steve Rayson

Topsy has indexed every tweet since the first one in 2006. The database is free to search and is a powerful tool for marketers. This article explores six essential searches that allow marketers to track their brand on Twitter, to see how content is being shared, who is sharing, the key influencers and the sentiment over time.[read more]

Up the Ante with Strategic Social Content Curation

May 28, 2013 by Monica Jade Romeri

Content curation has become integral to social media marketing. Strategic social content curation can be defined as the discovery, collecting and sharing of relevant, industry-leading content across your social channels. Just having social media profiles is not sufficient.[read more]

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Tapping the Ocean of Twitter Information

August 22, 2012 by Daniel Levine

Twitter, like many products, is made more relevant and powerful with the more users it has and the more active those users become. With over 500 millions members sending over 340 million tweets a day, Twitter has become for many the go-to destination for news, trends and opinion. While some simply watch as the Twitter machine grows, others choose to mine the information from those hundreds of millions of tweets to gather valuable data that they can use to gauge and predict.[read more]

 
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