About Social Media Today
malcolm gladwell
Time to Re-think Digital Influence
It is clear that IT decision-makers, for instance, actively share content among each other. However, the most shared types of information remain email and articles from the trade media, according to a recent IDG study. This suggests a relatively narrow scope for 'digital influence' in this category.[read more]
The Limitations of 'Like'
Research says that most marketers and advertisers measure the success of social media based on simple clicks such as 'likes'. Common sense says they shouldn't.[read more]
Exactly what role did social media play in the Egyptian revolution?
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. Brian Solis describes this process as creating the necessary “density” of connections, writing “If unity is the effect, density is the cause.”[read more]
Where have all the marketing practitioners gone?
Every day I see seminars, books, podcasts, white papers given by social media “experts” and I wonder — what's makes them an expert? When I examine said expert's creds — I typically find this formulaic bio… {Insert Expert name here} is an influential thought leader on Web strategy,...[read more]
“Social media and other information tools can be a double-edged sword. Maybe a little planning can help you decide whether this is good or not.”
“Hi Amanda, I was suggesting to add to your list collection of SEO tools (seoeh.com) which are very powerfull and could be a good help . I can see that you have not added those toolsyet to your list, do you have any reasons not to liking those tools? Thank you for your reply,Regards, Sergre ”