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Spredfast Merging with Mass Relevance: Bringing the Now Marketing to You from Austin

April 2, 2014 by Robin Fray Carey

Spredfast merging with Mass Relevance

Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive social relationship software space. Essentially, what Spredfast CEO Rod Favaron sees as the highlight of the merger is that the new Spredfast offers “Now Platform Plus a Planned Platform.”[read more]

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Spredfast Starts 2014 with a $32.5 Million Bang

January 3, 2014 by Robin Fray Carey

Rod Favaron, CEO, Spredfast.

Spredfast announces a new round of funding led by a new strategic investor, Lead Edge Capital. I caught up with Rod Favaron, CEO, earlier this week to discuss the latest news and what it means for one of the major (and remaining) independent providers of social media management software and services.[read more]

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Social Yin and Yang: The Perfect Union of Strategic Listening and Real-Time Engagement

July 17, 2013 by Jordan Slabaugh

Social yin and yang / shutterstock

How can listening and engagement be used in a strategic way to educate and enable each other? That's the topic of this interview with Jordan Slabaugh of Spredfast and Sebastian Hempstead of Brandwatch on the union of social listening with social engagement for more powerful social strategies.[read more]

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Spredfast and Sprinklr Raise $33mm Combined

February 5, 2013 by Adam Chapman

Today it was announced that both Spredfast and Sprinklr, two leading competitors in the social media management platform space, raised $18mm and $15mm, respectively. Spredfast’s investment round was led by OpenView Venture Partners, along with existing investors Austin Ventures and InterWest Partners. Sprinklr’s comes from prior Battery...[read more]

First Annual Spredfast Social Summit Engages Top Social Media Minds

October 18, 2012 by Jordan Slabaugh

Altimeter Group’s Rebecca Lieb kicked off the conversation with a keynote on the convergence of paid, owned and earned media and the increasing need to not only use promoted content, but to do so tactfully and authentically. With audiences savvier now than ever before, industry experts from Edelman, Facebook and Twitter gave first-hand examples of the growing need to provide a consistently compelling social experience while social media practitioners from WCG, FeedMagnet and AT&T shared their “playbooks” for planning, scheduling and assessing social content efficiently.[read more]

Spredfast Social Engagement Index Tracks Trends in Corporate Social Programs

September 6, 2012 by Jordan Slabaugh

Corporations are expanding and deepening social engagement strategies, with more people active on a company’s behalf, across more social accounts and conversations.[read more]

 
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