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10 Instagram Rules Every Business Needs to Know Before Posting

April 11, 2014 by Matthew Kobach

Instagram rules

While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.[read more]

Brand Storytelling: How to Connect with Customers Though Visual Media

April 3, 2014 by Ekaterina Walter

Storytelling has been our way of communicating and sharing information since our ancestors sat around the firesides hundreds or even thousands of years ago, and now that brands have the ability to share images and videos more widely than ever before, it’s time to tell our stories and connect with our customers – through social media.[read more]

How to Select Instagram Photos Shoppers Will Love [INFOGRAPHIC]

March 6, 2014 by Irfan Ahmad


Small businesses and retailers are unlocking the power of Instagram by featuring customer pictures within the eCommerce experience. Are you wondering how to choose images your shoppers will love and what makes a Instagram photo outstanding? Then take a look at this infographic.[read more]

5 Ways Businesses Are Using Visual Storytelling on Facebook

March 4, 2014 by Ekaterina Walter

Visual storytelling on Facebook

Companies have so many great stories to tell, but very few of them are presenting them effectively through Facebook. Let’s take a look at some of the imaginative ways brands are using visuals to tell compelling stories on Facebook – and how they are generating real engagement.[read more]


What Pictures Tell: The Future of Social Is Visual

January 22, 2014 by Robin Fray Carey

#Selfies / shutterstock

“Visual communication is bigger than we think,” says Brian Solis, principal at Altimeter Group. "It’s more than a content or marketing strategy." With that said, here are some specific ways visual social media is shaping our world as a whole, and where these might lead, starting with education.[read more]

14 Social Media Design Tips for 2014

December 18, 2013 by Emily Taing

Focus on typography / shutterstock

In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. Are you ready to start maximizing your social media design efforts? With these 14 social media design tips for 2014, you can create images that accomplish your goal and attract your audience.[read more]

How to Land the Perfect Image on Your Social Profiles

December 2, 2013 by Sofie De Beule

Engage with visual content

Social media image marketing is definitely not just about taking advertisements or pictures of happy customers and posting them as images on your social profiles. There’s a lot more to it. Here’s what you should consider to score the perfect image for your own brand.[read more]

Go Visual: Increasing Your Brand Authority with Infographics

November 14, 2013 by Marcela De Vivo


Link building strategies that were once considered simple and solid have now become arduous tasks or have resulted in dreaded Panda and Penguin penalties. With the rise of sites like Pinterest and Instagram, it’s obvious how important visuals have become on the web, and these data-oriented images provide the relevance that Google is looking for.[read more]


The Exponential Growth of the Visual Web [INFOGRAPHIC]

November 14, 2013 by Irfan Ahmad

Visual content on the rise (ON)

It looks like the visual web trend is here to stay and will rule the next web world. Let's take a look below infographic by ON team to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web.[read more]

Grow Your Visual Footprint: Instagram Tips and Tools

October 16, 2013 by Shona Mackin

Instagram tips and tools

How can your business use Instagram more effectively to engage with your target audience? We’re going to share a grab-bag of content giving you some tips for using Instagram effectively while also pointing you towards some tools that will make your social media strategy function more effectively.[read more]

There's an App for That: How to Get the Most From Your Visual Content

September 2, 2013 by Erika LaChance

Photo apps

Today’s post will introduce you to some of the most popular applications you can use to distribute your visual content. Since this requires a different strategy from other kinds of content, we’ll also provide hints and tips for leveraging these social sharing apps to increase engagement with your brand.[read more]

Facebook Tests Links With Larger Photos, Adds Groups To Timeline

April 19, 2013 by Will Sigsworth

clickable photos

Facebook is testing two types of new links in the news feed: one with larger photos and another with icons denoting the link source. The social media giant has also given groups their own separate box on the newly designed timeline, taking full advantage of the recent news feed redesign.[read more]

Take Your Pinterest Presence From DRAB TO FAB: 7 Easy Tips

April 1, 2013 by Stephanie Frasco

Pinterest best practices / shutterstock

Many of my clients have seen huge bumps in both sales and traffic after adopting a Pinterest strategy. If you are a retailer or in a visual field, head on over to Pinterest and set up your account. Actually, run on over. Many of your clients are probably pinning your content as we speak.[read more]

Tumblr for Business: What Is Tumblr?

March 27, 2013 by Cara Tarbaj

Tumblr business tool

Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s emphasis on visual media and ease of sharing content makes it a suitable choice for many consumer-based businesses.[read more]


3 Reasons Your Blog Needs to Get More Visual

September 15, 2012 by Gary Fox

We now have more content and more screens vying for our attention than ever before. Along with this, the speed with which we can now access information has changed how we consume media. Video streaming is now a regular feature of the internet..[read more]