Pinterest

Google+ vs. Pinterest

If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. For now, your target audience may be on Pinterest, but that doesn't mean they won't be tied into G+ sooner than you or they think.[read more]

How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring.[read more]

social fashionistas

It’s a good time to be a fashion marketer. Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor.[read more]

Pinterest for Father's Day

Pinterest’s newest category is here just in time to help pinners celebrate Father’s Day. You’ll want to think strategically about your approach and pin with a purpose! Here are 4 tips and tricks to help get your brand started.[read more]

Socially Stephanie to the rescue!

It's June, and you know what that means: weddings! In this week's social media advice column, Socially Stephanie helps a wedding photographer find ways to attract new customers through social media and take advantage of branding opportunities.[read more]

Did you know that if you want your display picture on Facebook to show up exactly as you see it as a file on your computer, you have to upload a 180 pixel by 180 pixel copy of it to Facebook? The cover photo, on the other hand, displays at 851 pixels by 315 pixels. These are just a few samples of what you will learn in what could be the most thorough social media dimensions cheat sheet ever, brought to us by tentsocial.[read more]

Pinterest advertising tips

What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of the great visual content on Pinterest. The tips are solid, from making sharing easy to pricing and linking – this is a really creative way to brainstorm amplifying your Pinterest presence.[read more]

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'[read more]

So you’re cruising Pinterest and spot the dining room set of your dreams. But when you click through, you get a dead link, with no product info to be found. Is there anything more frustrating? Pinterest is rolling out changes that will address that pesky issue.[read more]

cicada/shutterstock

If one breaks down the purpose of varying social media platforms into its most basic forms and apply a bit of abstract thinking, there are five ways in which social media bridges the gap between humans and cicadas.[read more]

Pinterest contest / shutterstock

Have you hosted contests using Pinterest? Pinterest has made it clear that they no longer want the popular Pin to Win or Pin It To Win It style contests to continue, and they have implemented a set of guidelines that people need to follow. Here's what you need to know.[read more]

Socially Stephanie to the rescue!

In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.[read more]

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.[read more]

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]

I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth.[read more]

Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.[read more]

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]

Pinterest on mobile

Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.[read more]

Pinners can now send individual pins to their friends on-site as long as they both follow each other – before, pins had to be sent via email. Pins can be sent on both desktop and mobile devices, to both desktop and mobile devices.[read more]