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4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

8 Ways to Get More Pinterest Followers

April 14, 2014 by Pam Dyer

Pinterest followers.

Despite being much smaller than Facebook or Twitter at 25 million users, Pinterest accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179.[read more]

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What You Should Know About the HeartBleed SSL Security Bug

April 13, 2014 by Steve Peterson

The HeartBleed SSL security bug.

If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.[read more]

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Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
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Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

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Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey
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Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad
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Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]

How to Sell Agency Clients on Pinterest

March 20, 2014 by Melissa Megginson

Pinterest

While your clients probably understand that Facebook and Twitter are important to their marketing plan, you want to be the agency to introduce them to Pinterest. Although Pinterest may not be for everyone, we've laid out 6 irrefutable reason to help you get your clients on board.[read more]

Pinterest Launches a New Shopping Feed

March 19, 2014 by Bryan Nagy

New shopping feed from Pinterest.

While the Gifts Feed is currently in “beta,” it is a great addition to the business product line from Pinterest. Pinterest users are able to shop for various products all in one place. The Gifts Feed even has a price filter which allows the user to select what price range their interested in.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

How Do I Start Using Pinterest for My Business?

March 13, 2014 by Brad Friedman

Using Pinterest for your business.

First, obtain a Pinterest business account. Roughly a year ago, Pinterest added a way for businesses to have a separate account from a personal account. While this doesn’t exclude you from following boards or members, it does have its perks, such as the ability to have promoted pins, rich pins and the ability to add a “Pin it” button to your website.[read more]

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

March 10, 2014 by Pam Dyer
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Timing Your Posts

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary. The nature of your business and data about when your audience is active should inform and drive your timetable.[read more]

 
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