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4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

Instagram for Small Businesses: Your New Best Friend

April 15, 2014 by Stephanie Jones

Instagram.

Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

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What You Should Know About the HeartBleed SSL Security Bug

April 13, 2014 by Steve Peterson

The HeartBleed SSL security bug.

If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.[read more]

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Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
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Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

10 Instagram Rules Every Business Needs to Know Before Posting

April 11, 2014 by Matthew Kobach

Instagram rules

While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

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True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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Instagram Hits 200 Million Users: What Does This Mean For You?

March 27, 2014 by Avtar Ram Singh
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200 million

Instagram just hit 200 million active monthly users - meaning Instagram managed a growth rate of 100% in the last year. This may tempt your brand and company to jump into the social network. But in spite of the growth, is this the network for you to be on?[read more]

5 Beautiful Brands on Instagram and How You Can Do the Same

March 26, 2014 by Thibaut Davoult

Beautiful brands on Instagram.

As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers. Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more effective).[read more]

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Using Selfies in Social Media Marketing

March 21, 2014 by Andrew Hutchinson
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Selfies in social media marketing.

There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so.[read more]

Instagram Reveals the Not-So-Secret Lives of CEOs

March 18, 2014 by Hannah Clark

Oprah and Snoop

Instagram has been proving that it’s not just about sharing sepia-toned photos of your breakfast. What about the really powerful: business and political leaders? Like the rest of us, they put up photos from airplanes windows, pics of their favorite dishes, and of course a selfie here and there.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

Which Social Network Is the Best for Brand Engagement?

March 7, 2014 by Nathan Mendenhall
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Best social network for brand engagement?

If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study. You might be a little skeptical considering that the 150 million monthly users that Instagram boasts are itty bitty compared to Facebook and Twitter.[read more]

How to Select Instagram Photos Shoppers Will Love [INFOGRAPHIC]

March 6, 2014 by Irfan Ahmad

Photo: alphabetapieandcakes.wordpress.com

Small businesses and retailers are unlocking the power of Instagram by featuring customer pictures within the eCommerce experience. Are you wondering how to choose images your shoppers will love and what makes a Instagram photo outstanding? Then take a look at this infographic.[read more]

Things From The ’90s That Social Media Replaced

March 6, 2014 by John Kultgen

Replaced by social media.

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always existed.[read more]

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

February 25, 2014 by Matthew Peneycad

Fragmented mobile social landscape.

On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included. Of those 37 minutes, 60 percent of that time – or 22.2 minutes – is spent on mobile social media. There, probably enough said.[read more]

 
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