Instagram

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]

For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver them to his online audience, such as a toddler enjoying a slice while wearing a Superman cape.[read more]

Social media engagement

Social media continues to evolve and ways to improve engagement are also changing constantly. These five alternative tips -- ranging from Google+ Hangouts to Instagram -- should help you increase engagement and get more benefits from social media.[read more]

Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. In a lot of my articles, I talk about the importance of fan appreciation, social proofing and encouraging your fans to get behind your brand. This new tagging update helps with all of these nuances by allowing your fans to tag your brand in a photo.[read more]

In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images. In an official blog post, Instagram explains that the new feature is called Photos Of You. Here's how it works. When you upload an image to Instagram, you can now associate that image with people as easy as adding hashtags.[read more]

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Once you've gathered your intel, you're ready to start reaching out to your Influencers and building a relationship with them. Remember, everything in social media is about relationships. Sometimes a relationship can blossom overnight, but in most cases you'll need to harness it, to nurture it.[read more]

Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase. The best social media practitioners show and tell.[read more]

This top tier of social networks contain those networks where you know your target client is active and engaged, and so your activity levels here are highest. You will have a complete profile, share updates and content multiple times a day, and will be looking for opportunities to engage and connect with prospects. These opportunities may include commenting on and sharing other people's posts, and participating in groups and communities.[read more]

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A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr. When companies launch (or decide to perfect) their social presence, the first major decision they need to make is whether or not they will manage their accounts internally or hire an agency to do so.[read more]

More than 1 billion people take part in Earth Day each year. How can your business get involved in the most celebrated environmental event of the year? It may seem like everyone has started marketing for the event long ago and you’re feeling behind. Don’t fret, there’s still time to show your business cares.[read more]

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Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of colors, personalization seems to span a continuous spectrum of options.[read more]

Creating original, highly shareable content, actively participating in industry discourse and building a significant social following could win you a reputation as an industry thought leader and increased exposure, brand recognition and lead generation for your company. Social business stardom is within your reach.[read more]

Letting go of your twitter account is one thing, but how about handing over your Instagram account to a local? Well, that’s exactly what the folks at Greater Philadelphia Tourism Marketing Corp. (GPTMC), better known as Visit Philly, decided to do when launching their new Philadelphia neighborhoods campaign.[read more]

facebook contest

While contests are fun, they are also engaging, which is why you should host one for your business. In this article I share my tips for how, why, when & where you should host your social contest.[read more]

A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia.[read more]

Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike.[read more]

Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics. Klout announced a partnership with Bing last Fall, and today this relationship has come to full fruition as Bing data will be integrated into Klout's algorithm.[read more]

students on instagram

Your social media team should also re-tweet and congratulate those that share their college acceptance on Twitter or Instagram. They may have been accepted, but did they enroll? It’s just another way to show that your institution cares and wants to bring the students on board officially.[read more]

Klout business tools

Klout is starting to roll out a set of complimentary tools for businesses that will help them identify key influencers engaging with their brands in social media. Klout helps measure influence based on the ability to drive action on sites like Facebook, Twitter and Google+.[read more]