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Yahoo & Tumblr: good luck / shutterstock

The $1 billion dollar purchase of Tumblr by Yahoo appears to be in line with many of the moves Yahoo has made since Marissa Mayer took over as CEO last year. Since then, Yahoo has been looking to cover up a few grey hairs and reconnect with the coveted 18-24 year old demographic.[read more]

Tumblr fears

Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” People who have followed Yahoo! around for the past decade understand that comment. They have a bad habit of buying up properties only to close them down or do nothing with them.[read more]

When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest. My advice on this is quite simple: DON’T.[read more]

This top tier of social networks contain those networks where you know your target client is active and engaged, and so your activity levels here are highest. You will have a complete profile, share updates and content multiple times a day, and will be looking for opportunities to engage and connect with prospects. These opportunities may include commenting on and sharing other people's posts, and participating in groups and communities.[read more]

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A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr. When companies launch (or decide to perfect) their social presence, the first major decision they need to make is whether or not they will manage their accounts internally or hire an agency to do so.[read more]

personalization/shutterstock

Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of colors, personalization seems to span a continuous spectrum of options.[read more]

promote/shutterstock

The success of your contest relies on how many targeted individuals enter. While the contest market is heavily saturated, the response you will get is related to the prize you giveaway (the better the prize, the more entries) and how well you promote it. Just as I focus a lot of energy on blog promotion, contest promotion should be taken just as serious.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

game of social media

“When you play the game of thrones, you win or you die.” The same goes for social media networks. They either flourish or flounder. Here's how the most popular networks compare to Game of Thrones characters.[read more]

Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

Tumblr content for businesses

This article is part of a series that explores the business benefits of the social media platform Tumblr. Even if you have a good understanding of the many different types of available Tumblr posts, there are still a number of ways to actually use Tumblr’s tools to interact with your audience.[read more]

Tumblr content

There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.[read more]

Tumblr business tool

Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s emphasis on visual media and ease of sharing content makes it a suitable choice for many consumer-based businesses.[read more]

Pope Francis

Following the election of a new pope, will social media flourish or take a backseat in papal practices? Moments after the announcement, Twitter boomed with hashtags relating to the pope, including “#whitesmoke,” “#HabemusPapam and “#Papa.” Trending topics like “Bergoglio” and “Argentina” received thousands of mentions.[read more]

Facebook announced at SXSW that more than 1 billion instances of application activity are now shared daily on Facebook. Also, more than 400 billion Open Graph actions have been shared back to Facebook as of this month. These stats should be very intriguing to developers.[read more]

When shopping for the ideal dashboard to implement social media marketing for your business, there are several key factors to consider. A good dashboard can increase customer engagement, monitor your brand and measure the results of your marketing campaigns.[read more]

People often make the mistake of joining a social network to learn from others. Some people also join up to have others learn from them. The million dollar question is: why should you and others really sign up?[read more]

learning/shutterstock

At face value, a 2-year-old knows very little about anything, much less social media. However, watching my niece Ada learn about the world around her is very similar to working with someone who is learning about social media. Here are four lessons to take away.[read more]

Insights from Wendy DeFeudis' attendance at Social Media Week Fast Company's Most Innovative Social Media Companies. Panelists included BuzzFeed, Tumblr, Fab and Branch.[read more]

social media manager/shutterstock

As a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.[read more]