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What You Should Know About the HeartBleed SSL Security Bug

April 13, 2014 by Steve Peterson

The HeartBleed SSL security bug.

If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad
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Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

Things From The ’90s That Social Media Replaced

March 6, 2014 by John Kultgen

Replaced by social media.

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always existed.[read more]

Who Owns Your Content Online?

March 5, 2014 by Rachel Boothroyd
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Whose content is it?

Myspace got into hot water last year for deleting years of users’ blog posts before its re-launch. Were users right to get upset in response? Did Myspace have to hand over old posts to users whose accounts had been deleted? The short answer is that, legally, it didn’t have to do a thing.[read more]

Beginner's Guide to Hashtags, Mentions, and Replies

February 6, 2014 by Ezra Chasser
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Hashtags, mentions, and replies.

Whether you're at a conference or watching your favorite TV show, it's always great to join the conversation via social media. But before you do that, make sure you know what the hashtag is that most people are using. Granted, a lot of times there are numerous, but poke around a bit to see if you can find the most common.[read more]

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3 Link Building Tips That Still Work

January 27, 2014 by David Amerland
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Link building that still works.

Over the last two years Google has been engaged in a sustained effort to clean up gaming behavior by marketers and spammers alike. The announcement of the "death" of guest blogging is the latest effort in this direction. So if you do want to build some back links to your website, what are the best ways to do that?[read more]

6 Social Media Things to Do Before Breakfast

January 27, 2014 by Mic Adam
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Social Media Before Breakfast

When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a thorough 30-minute routine.[read more]

Do Small Business Employees Use Social Networks? [INFOGRAPHIC]

December 31, 2013 by Irfan Ahmad
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Small businesses and social networks.

The days are gone when email was considered as a killer application, social networking sites holds that distinction and now ruling the world. It began as a venue for teens but now people of all ages use Facebook, Twitter, Google+ and other social sites for both personal and business use.[read more]

Social Media Image Dimensions: The Ultimate Guide [INFOGRAPHIC]

December 17, 2013 by Pam Dyer
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Social media images dimensions

Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base. The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.[read more]

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The Future of Twitter's Mobile App: What Do the Numbers Say?

November 20, 2013 by Chris Hill

What will Twitter do with its new capital?

Twitter clearly has some tough competition in the mobile application space, but now it has the opportunity to gain more ground by applying its new capital. Messaging apps with features offering a higher fidelity experience such as themes, photos, and videos seem to be growing the fastest.[read more]

3 Reasons to Run Cross-Network Hashtag Campaigns

November 17, 2013 by Mark Cooper
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Cross-Platform Hashtag Campaigns

The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar. For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions.[read more]

How Whole Foods Has Commandeered Tumblr

November 17, 2013 by Tree Treacy

Whole Foods and Tumblr.

Dark Rye, Whole Foods' magazine, has a website, but also hosts an analogous Tumblr blog. This is a smart move on the part of Whole Foods for a couple of reasons. The first, of course, is that having multiple venues for content is a great way to reach a wider audience.[read more]

3 Musts for Choosing and Using the Right Hashtag

November 15, 2013 by Mark Cooper

What's the right hashtag?

There’s a reason you’re seeing hashtags pop up in places outside your social news feeds. Those crisscrossed symbols are making their way into print ads, TV programs, and basically any medium at a marketer’s disposal. They are amplifying the reach of campaigns and creating conversations around brand messages.[read more]

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Ten Ways in Which Your Tumblr Blog Can Help in SEO

November 2, 2013 by Mark Scott
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Tumblr and SEO

Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website's reach to expand and incoming traffic to multiply.[read more]

The Surprising Identity of Each Social Network

October 15, 2013 by Nick Bolognia

In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.[read more]

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The Ping Pong Effect in Social Media Communities: #DIESELREBOOT Case Study

October 1, 2013 by Laurent Francois
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DIESEL with its #DIESELREBOOT campaign opens the gate to new influential mechanisms: spotting and welcoming new communities is a way to reactivate brand pulse in social communities. When you have a strong and big community, you need to reinvent yourself.[read more]

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Using Hashtags The Right Way

September 17, 2013 by Ohad Frankfurt

Hashtagging the Right Way

Hashtags were born out of the need to create a discussion and engage people around a particular topic. They are to social networks what SEO is to search engines. Hashtags allow our audience to converse by creating a “virtual group” of small interest and intents.[read more]

The Twittiquette of Choosing Who to Follow

September 6, 2013 by Gareth Price
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Is he still Following me?

The ease of unfollowing someone on Twitter, the confirmation bias engendered by networks of interest and the sites which enable us to track who has unfollowed us lead us to determine that our attention must not only be valuable, but repeatedly earned by those we follow.[read more]

Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

August 19, 2013 by Pam Dyer
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Best Practices on Posts

Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible.[read more]

 
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