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Rise of Social Media in Ecommerce [INFOGRAPHIC]

April 11, 2014 by Seema Nayak

Social media in ecommerce.

Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.[read more]

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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

April 4, 2014 by Chris Horton

eCommerce transformed

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.[read more]

How to Select Instagram Photos Shoppers Will Love [INFOGRAPHIC]

March 6, 2014 by Irfan Ahmad

Photo: alphabetapieandcakes.wordpress.com

Small businesses and retailers are unlocking the power of Instagram by featuring customer pictures within the eCommerce experience. Are you wondering how to choose images your shoppers will love and what makes a Instagram photo outstanding? Then take a look at this infographic.[read more]

Can Digital Finally Drive Offline Sales at Scale?

January 28, 2014 by Marko Muellner

digital driving sales / shutterstock

Mobile commerce, while interesting and important, is driven mostly by tablets and is likely to help fuel the growth of e-commerce but not impact offline retail very much. What is really driving the connection between digital and offline retail are, wait for it… smartphones.[read more]

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Optimize Social Media Rudiments for 2014 eCommerce Business

January 7, 2014 by William Johnson
2

Optimizing for eCommerce

Adopting social media platforms for your ecommerce business is not the end of your business responsibilities. You need to think beyond the usual ways to optimise social media sites to bring in new ideas and concept into your online venture. This will ensure success at every stage of your business.[read more]

The Rise of Mobile Commerce and the Benefit to Marketers [INFOGRAPHIC]

November 21, 2013 by Douglas Karr
1

The rise of mobile commerce.

Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.[read more]

Building Trust: 6 Methods to Create an Authentic eCommerce Experience

November 8, 2013 by Abhiroop Basu
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Celebrity endorsements

eCommerce is seeing exponential growth, but users are becoming careful when making purchases online. People can determine very quickly whether a website is authentic or not. So, what can you do to provide customers with peace of mind? Here are 6 factors that can help eCommerce websites demonstrate their legitimacy online.[read more]

Social eCommerce and the Customer Network

November 8, 2013 by Himanshu Sareen
1

Last year, consumers and brands alike witnessed the global e-commerce market surpass $1 trillion. In that same year, revenue generated by social networks had reached over $16.9 billion. By 2015, total revenue from social commerce sales is predicted to reach $30 billion.[read more]

Online Retail Sales Are Down: Why Some Retailers Don't Care

October 17, 2013 by Steve Olenski

online retail sales

In late August I read the following headline on the Wall Street Journal website: After Decades of Toil, Web Sales Remain Small for Many Retailers. I was was immediately intrigued for the title alone drew me in and I thought to myself, 'How can this be, after all this time? How can online retail sales be "small" as the title implied?'[read more]

How Smaller Brands Can Level the Playing Field with Social eCommerce

October 16, 2013 by Himanshu Sareen

With social media predicted to be contributing to over $30 billion in web sales by 2015, and more and more shoppers citing the influence of social networks on their purchasing decisions, smaller brands have a new medium through which to gain notoriety for their wares, at little to no cost.[read more]

Twitter Is a Potential Contender for eCommerce Dominance

October 5, 2013 by Himanshu Sareen

Twitter may seem like just another place to discover celebrity gossip, but its potential use in eCommerce has been downplayed until recently. Through partnerships with American Express for Tweet enabled payments, and startups like Chirpify allowing users to '#buy' with hashtags, the popular social network may mature into the new checkout screen.[read more]

Reducing Cart Abandonment

September 13, 2013 by Christopher Hoell

Cart abandonment issues?

With the holiday season rapidly approaching and with more people taking to the Internet to buy for their shopping list, taking the time to review a checkout process is essential as it helps to reduce the reasons for people to leave your site without making their purchase.[read more]

Mobile eCommerce Is the Future: Here's What Every Marketer Needs to Know

September 12, 2013 by Jonha Revesencio
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mobile eCommerce (Image: 123RF)

The future of marketing is ecommerce – mobile ecommerce in particular. In the United States alone, comScore reported that mobile commerce $10 billion sales in the first half of 2013 and is predicted to exceed $25 later this year. Here's what marketers need to focus on.[read more]

Six Common eCommerce SEO Mistakes

September 12, 2013 by Martin Meyer-Gossner
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eCommerce and SEO

Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.[read more]

Twitter Hires First Head of Commerce: Can Tweet Shopping Work?

August 30, 2013 by Lauren Riley

A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter. Compare that to 9.82% of customers coming from paid search and 6.84% coming from e-mail and you see that social media has never been a strong eCommerce platform.[read more]

Pinterest Is Becoming a Powerful E-Commerce (and Brick-n-Mortar Commerce) Engine

August 20, 2013 by Michael Sherman

When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.[read more]

SEO Considerations: Category vs. Filter for Your Ecommerce Website

August 2, 2013 by Amanda DiSilvestro

Setting up any sort of Ecommerce store isn’t easy because there are so many things to consider. Filters versus categories isn’t usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions.[read more]

Social eCommerce: Where Amazon and Facebook Missed Out

July 22, 2013 by Devanshi Garg

Over the course of the last few years, differentiation and innovation have been tied to the success of countless technology companies and non-technology companies. As eCommerce has evolved and brands seek new strategies for connecting to digital consumers, incorporating social eCommerce practices is a great place to start.[read more]

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Socially Stephanie: Social Media Time Management

May 24, 2013 by Stephanie Frasco
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Socially Stephanie to the rescue!

In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.[read more]

 
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