About Social Media Today
online personas
Twitter for Executive Job Search? Most Definitely!
In addition to a great Linkedin network, using Twitter (or other social sharing sites) to “let people in” will help to raise your profile and “humanize” you. A likable online profile makes you approachable and adds to your impressive credentials.[read more]
Can You Balance Competing Personas in Social Media?
I decided to be real, which is my preferred mode anyway. I had to think about the notion of “acting presidential," (I'm the president of a college) and I had to decide how “being real” was inconsistent with “acting presidential.” Well, I know a lot of presidents at this point, and they are pretty regular people. Of course, we might crank it up a rhetorical notch for a graduation speech, but we all love our dog.[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”