Predictions2013

While many new technology trends, like public social media platforms and mobile technology, have reached a certain maturity level, there is still significant upside potential with respect to both growth and opportunity. We are nowhere near saturation.[read more]

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When it comes to content marketers, there is one question that always piques our interest – Where do others get their ideas? And with more brands creating content than ever before, it can be challenging to continually keep ahead of trends, churn out fresh concepts and repurpose ideas – let alone do so across multiple platforms.[read more]

ACTIVE Network Business Solutions Group predicts technology will help make corporate events more efficient, engaging and profitable in the coming year.[read more]

Every business or an organized group of people exhibits four elements of intangible capital—human, relationship, structural and strategic—whether they realize it or not. In the Social Era success comes to those that enhance the intangible elements with the aim of producing an improved tangible result. In the Social Era it is more important to manage the cause of a result rather than simply managing the result.[read more]

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With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer’s mind: What are new strategies? How can we execute? What is our budget? To help you find the answers, take a look at this social media glossary.[read more]

There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Some “predictions” are called trends while the bases of the so called trends are merely opinions not founded on any statistical theory.[read more]

There's no way to tell if my crystal ball is working, so I've focused on five things I think are important and could be in the news in 2013, from social collaboration to social CRM becoming the norm. I’m looking forward to the things I can’t predict. It’s the new products, social platforms and other innovation that I’m really looking forward to.[read more]

Based on recent history and marketing trends in 2012, local search marketing experts and B2B marketing analysts alike agree that 2013 will see great innovation in the delivery mechanism, growth, automation, and expansion of these current trends: cross-channel marketing, email marketing, mobile marketing and social media marketing.[read more]

New Year is here and another chance for us marketers to get it right, hurray! The main highlights of digital marketing in 2012 were the introduction of Penguin from Google, a boom of visually engaging content with Instagram and Pinterest and an evolution of social media turning into a prime news channel. With these in mind, what 2013 could have in store for us?[read more]

It's been said that content is the currency of social. Good stories make up the higher value legal tender. In the content marketing world that means creativity, investigation, articulation, and ultimately, engagement. Many of these stories dwell beneath the surface of the obvious.[read more]

Here are the thoughts of some of the most widely respected thought-leaders in digital sport.[read more]

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Display advertising is a Marketer’s dream. I mean, it is one ATL activity wherein a brand manager can put his hands up and say – “I will give you an estimate on the number of impressions your ad copy will get, the CTR on it, but I can’t give you an estimate on the number of leads this activity will generate for your brand”. As a person looking to invest in display advertising, you often wonder, where is my ROI?[read more]

Big data is certainly a trending topic within all industries—from banking to healthcare—but the trend also has huge potential in content marketing. With customer relationship management (CRM) systems able to collect deeper insights on customer activities and intent, marketers are empowered to create content deeply personalized to specific buyer needs, demographics, and purchase decisions.[read more]

Chief Marketing Officers and high level marketers reflect on 2012 and look ahead to 2013. Including "We are worrying about the Postal Service."[read more]

Social selling is a new technique that helps professionals utilize social media to improve the odds of closing a sale and to become a trusted advisor. LinkedIn is the social network with access to decision makers and professionals and should be used to stay relevant and involved with prospects throughout the sales cycle.[read more]

There has been much debate about content marketing: what is and isn’t, and how it compares to other forms of marketing. In my experience, content marketing is generally campaign driven, and part of a concerted effort to track cause and effect. It is often tied to integrated marketing, and features sales lead generation as the main goal, or at least a component. To rise above the noise, companies and their brands will need to focus on quality and relevance.[read more]

If we were to believe the Mayan Calendar, we have just days to live as 21st December 2012 is officially the end of the world! Nasa has released a youtube video letting us all know that there is no need to panic! The end of the world is not nigh according to their scientists. But whether you buy into the hype or not one thing is for sure – We are going to see #Endoftheworld trending on Twitter and a whole host of Social Media buzz about it. Here are my predictions for the last ever day on Social Media:[read more]

Time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportunities and threats. This year, I'm using the umbrella term "social-digital" to broaden the focus.[read more]

Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original intentions of the web viz. Offering quality and relevant information to its users.[read more]

As we end 2012, we can all agree that social media and it’s implications are here to stay. As the Internet matures, social media is playing a bigger and more far-reaching role than ever before. Here's where I think it will go in 2013.[read more]