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Oracle Has Sunny Forecast for Cloud Computing

March 21, 2014 by Mark Smith

Ventana research

At Oracle’s recent cloud computing analyst summit in sunny Palm Springs, the company’s executive team insisted that it sees clear skies for its efforts in cloud computing. The summit was led by senior executive Thomas Kurian, who runs the entire product organization and reports directly to CEO Larry Ellison.[read more]

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Jill Rowley on Social Selling and Social Business (Part 2)

February 4, 2014 by Michael Procopio

Jill Rowley (photo: Business Insider)

"The way that social selling can be relevant is via content, and so content is really the currency of the modern sales professional," says Jill Rowley. "And this is content that helps frame the buyer's thinking around either problems or opportunities that the buyer may or may not even know she has."[read more]

Oracle Seeks to Complete Marketing Cloud and Acquires Compendium

October 19, 2013 by Tom Gerace

Enter the giants. For several years, the content marketing space has been growing and evolving rapidly. To date, the leaders at the center of this space have been rapidly scaling, young companies. That all changed, when Oracle announced that it had completed the acquisition of Compendium.[read more]

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Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House | Webinar Replay

April 17, 2013 by Kelsey Arnold

You know enough about social media to know that you need help managing it - Does your social marketing require full-time staff on your team, or can you assign your social network management to an outside agency? There is no shortage of agencies that will tout their expertise, but you might question whether they will understand and commit...[read more]

What Oracle's Plan To Acquire Eloqua Means For Marketers

January 20, 2013 by Lisa Arthur
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Mergers vis Shutterstock

Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before. Is it any wonder that mergers and acquisitions across the marketing space are heating up, as well?[read more]

Oracle Acquires Marketing Automation SaaS Eloqua

December 21, 2012 by Steven Shattuck

With the recent acquisition of Pardot by ExactTarget, it would appear that consolidation is becoming the norm in the marketing automation industry. We may yet see more demand generation and content management software merge with marketing automation software providers for a more turn-key solution.[read more]

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VIDEO: The Social Customer Interview with Paul Greenberg

October 18, 2012 by Robin Fray Carey

Paul Greenberg

In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.[read more]

Live Conversation Happening Now: Join the Live Stream

November 8, 2008 by Robin Fray Carey

Social Media Today is here, along with Sun, SAP, Oracle...produced by Real Time Matrix. Join the live stream conversation here:  [read more]

CRM in the age of Social Media: Revenge of the Sales Force

July 29, 2008 by Robin Fray Carey

Two new pieces of recommended content are in the SMT stable today: a survey/white paper about Sales 2.0 we conducted with our partner, TechDirt, and enabled by Oracle CRM on Demand and a podcast interview with Paul Greenberg, blogger at pgreenblog and author of CRM at the Speed of Light, which Paul is now updating.   The white...[read more]

Community: PR or Marketing? Does It Have to be Either/Or?

July 27, 2008 by Robin Fray Carey

There have been several interesting posts lately along the lines of Jason Fall's post, “Social Media is the Responsibility of Public Relations”  and Jim Tobin's excellent overview and this one from Jason Kintzler on MyVenturePad  questioning where the responsibility for community projects...[read more]

Attention Social Media Today Shoppers

April 16, 2008 by JerryB

Web 2.0 has triggered the development of a wave of new collaborative tools and web sites designed to harness the power of groups.  But, are companies really incorporating these tools (personal profiles, rating, tagging, wikis, bookmarking and commenting) into their sales process and customer management applications?  If so, how...[read more]

The Customer Collective is Live!

December 10, 2007 by JerryB

The Customer Collective, a new business outreach community for sales and marketing executives, has officially opened for business.  I'm happy to admit (and full disclosure requires me to) that the site was built and is being managed by Social Media Today LLC, which I co-founded a few months ago with Robin Carey. What makes...[read more]

Enterprise 2.0 funding.

March 16, 2007 by Thomas Otter

I've read that Trampoline systems has received significant funding.   (Jerry covered it here) London, UK, 15 March 2007 — Trampoline Systems, a London- based enterprise software start-up, has today announced the closing of a £3 million financing round from entities affiliated with the Tudor Group1....[read more]

 
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