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How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

February 24, 2014 by Sharmin Kent

Image creditchevrolet.com

Chevrolet recently debuted a hashtag-driven campaign, #THENEW. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.[read more]

Chevy Proves Long Form Content Marketing On A Mobile Device Can Work

March 8, 2013 by Steve Olenski

When it comes to content marketing the prevailing thought among marketers is that the longer the content the less likely it will be used on a mobile device. Based on the results of a recent joint campaign between Chevy and mobile media company Zumobi, marketers may want to rethink long form content marketing and its potential use on mobile devices.[read more]

Brands: Abandon the Easily Pranked "Tell Us Why You Love Us" Contest

December 21, 2012 by BL Ochman

Shutterstock

Brands that don’t monitor social media to learn of sentiment about their industry and their products are in risky territory when they engage fans in social media. The problem: not all fans are happy.[read more]

 
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