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Chevy Proves Long Form Content Marketing On A Mobile Device Can Work

March 8, 2013 by Steve Olenski
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When it comes to content marketing the prevailing thought among marketers is that the longer the content the less likely it will be used on a mobile device. Based on the results of a recent joint campaign between Chevy and mobile media company Zumobi, marketers may want to rethink long form content marketing and its potential use on mobile devices.[read more]

Brands: Abandon the Easily Pranked "Tell Us Why You Love Us" Contest

December 21, 2012 by BL Ochman
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Shutterstock

Brands that don’t monitor social media to learn of sentiment about their industry and their products are in risky territory when they engage fans in social media. The problem: not all fans are happy.[read more]

 
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