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How to Pull Off Real-Time Marketing Like a Pro

April 1, 2014 by Kevin Bobowski

real-time marketing

Real-time marketing might seem as simple as composing a few snarky tweets, but in reality, it is not that easy. Real-time marketers need to do more than just gain attention — they have to captivate a real-time audience while tying that viral message into their brand’s overall marketing strategy.[read more]

Social Media for Brands, What You Can Learn From Oreo

August 19, 2013 by Lilach Bullock

Oreo Social Media Marketing

Oreo is not only a sandwich cookie, but it’s a brand that really keeps you connected. I have been following Oreo as a brand on Social Media for a very long time and am amazed to see how precisely they connect with their audience through their content mix.[read more]

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Content Marketing That Works: Just-in-Time Vs. Planned | Webinar Replay

April 2, 2013 by Kelsey Arnold

Sponsored by Sprinkr **There was a technical glitch that prevented us from recording the first forty minutes of the webinar. Click here to view the Storify of the webinar to help you get a better idea of what was covered in the beginning of the webinar.You’ve heard that “content is king,” but you know that really, content needs to be...[read more]

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#Blackout: How to Advertise in Real Time

February 4, 2013 by Adam Chapman
5

Super Bowl XLVII will be remembered for a variety of reasons: the historic matchup of the brothers Harbaugh and a 35-minute blackout in the 3rd quarter that nearly let the 49ers come back. But for social media it was the power of one clever, nimble team that could take advantage of a perfect opportunity and create the only ad everyone still talks about the next day.[read more]

The Best Branded Content of the Year: 2012

December 29, 2012 by Chris Horton
3

Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Because learning from the past is always the best way to move forward in the future, let's take a moment to remember a few of the best branded content campaigns of the past year.[read more]

 
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