About Social Media Today
Facebook Metrics
Businesses Face a Facebook Conundrum
LA Times illustration
The Los Angeles Times ran an article recently entitled “Is Facebook worth it? Film execs confide they may cut movie ads.” In it, they cite multiple sources who are unable to quantify the value of Facebook activity to sales at the box office. They also describe a growing frustration for movie studios about the decreased reach that Facebook’s new EdgeRank algorithm is delivering them.[read more]
New Research: Organic Facebook Impressions Lead to a 76% Increase in Brand Website Visits
Through comScore’s 2 million panelists, we were able to track behavior of those who saw our earned (or organic) Facebook impressions (among fans and friends of fans) and those who saw our paid Facebook impressions (Marketplace, Premium and News Feed sponsored ads) against a control group that did not see them.[read more]
“Hi Jim,Thanks for the write-up! Our technology sits on the retailer's entire site, including their checkout success page so some of the data may not be what's expected but is based in reality. Moral of the story is, every retailer needs to measure their sharing experience more closely to figure out what works for them so it can be optimized as it is dependent upon vertical and their ...”
“Hi David, thank you for the article. I'll be ordering your book! In the meantime, could you just clarify one point?: the distinction between "citation (where your website and brand are mentioned) and interaction (how your website is linked to)". I would have expected that interaction would mean also user interaction with your content, such as comments on a blog post, +1 on Google Plus, ...”