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Facebook Metrics

Businesses Face a Facebook Conundrum

January 10, 2013 by Jim Dougherty

LA Times illustration

The Los Angeles Times ran an article recently entitled “Is Facebook worth it? Film execs confide they may cut movie ads.” In it, they cite multiple sources who are unable to quantify the value of Facebook activity to sales at the box office. They also describe a growing frustration for movie studios about the decreased reach that Facebook’s new EdgeRank algorithm is delivering them.[read more]

New Research: Organic Facebook Impressions Lead to a 76% Increase in Brand Website Visits

January 10, 2013 by Jim Tobin

Through comScore’s 2 million panelists, we were able to track behavior of those who saw our earned (or organic) Facebook impressions (among fans and friends of fans) and those who saw our paid Facebook impressions (Marketplace, Premium and News Feed sponsored ads) against a control group that did not see them.[read more]