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digital public relations

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How

January 4, 2014 by Carrie Morgan

Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday’s can of Diet Pepsi.[read more]

5 Examples of Great Social Media Customer Service

June 2, 2013 by Warren Knight

social media customer service

Unfortunately, no matter how hard you try, you can no longer run away from social media. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.[read more]

3 Social Best Practices for Building a Media List That Rocks the House

January 13, 2013 by Carrie Morgan

Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two.The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area of our job: pitching, monitoring,...[read more]