graph search

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The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is: "How can we utilize this new feature to optimize our business' social media presence?" Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions.[read more]

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]

You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they’re onto something or if they were just having another one of those better-luck-next-time moments. Last month, they announced that a new search system called Graph Search was in Beta testing.[read more]

Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?[read more]

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Since Graph Search was announced by Facebook, bloggers and digital nerds have been singing its praises and aggressively speculating on what other search engines/sites this new tool will take down (Google watch out! Yelp you’re going down! FourSquare don’t even think about it!). Through the buzz, I have remained cautious.[read more]

Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content.[read more]

With over one billion users, Facebook is the king of social networking. But it was a slow starter: MySpace and Friendster were already established when Facebook was still a twinkle in Mark Zuckerberg’s eye. How did Facebook leapfrog the competition to become a daily habit for more than half its users? What led Mark Zuckerberg to such unprecedented success? And what’s next for the web giant?[read more]