online marketing

The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.[read more]

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Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)[read more]

No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to use (or the best strategy to use for search) is uncovered here...[read more]

If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”[read more]

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Modern businesses have targeted online audiences to their site and blogs in order to successfully connect to their customers. The success of online marketing and strategic SEO practices demonstrates the power of the internet with a company's consumer base in order to sustain their dedication and interest in the company. One strategy that can appeal to this mass population is the popularity of internet memes.[read more]

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Is Tumblr right for your online business? Here's a list of pros and cons of the social media tool to help you make up your mind.[read more]

Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a...[read more]

So, how does one raise their prices without making their market mad?[read more]

Photo by Chad Swaney via Flickr

Have you heard that some businesses pay for their Facebook fans? As unfortunate it is to hear, it’s something that is indeed happening. Aside from the ethical issues that companies must face when making a decision like this, they are more than likely not foreseeing the long-term implications that purchasing fans can have on their overall online influence.[read more]

What if you could learn something that cost $10,000 for free? This information from Frank Kern is just that.[read more]

Photo by Jonata Cunha via Flickr

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not...[read more]

Just because your local business is getting little to no Facebook engagement doesn't mean you should give it up. A Facebook presence is crucial to your marketing strategy.[read more]

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Building a Network is important. But Building a Network of PAYING Customers is more important. In this week's episode of Inside the Mind we discuss how to build a network of prospects who are going to be the most likely to buy from you.[read more]

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Inside The Mind is a fresh new take on Online Marketing Strategy. Humor, slick editing, and an awareness that not everyone enjoys hearing about marketing is what seprates this show from all other online marketing videos. "Ha! This is Great! Finally a video about Social Media and Marketing that isn't rediculously boring!" Johnny B. Truant.[read more]

Image courtesy of author's blog

Many times the sugar coating about Social Media Marketing can do to enhance your businesses online success needs to cease.. and the truth needs to be revealed![read more]

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Marketing these days is a process of making connections through content and engagement. Doing so isn’t a nifty bonus; it’s a necessity. Your website can, and should, be your most valuable marketing asset. Presenting the plan.[read more]

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A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

A recent survey shows that although a company website is still the #1 source for leads- most companies state they need major improvements on what their site has to offer. This article covers how to leverage your social media efforts to support this cause.[read more]