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Do You Need Online Marketing Therapy?

January 27, 2014 by Randy Milanovic

Online Marketing Therapy

A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes. Isn’t it time we start thinking again, in a different way?[read more]

The Online Marketing Pop Quiz (You're Bound to Fail)

August 11, 2013 by Barry Feldman
1

Online Marketing Test

You devour online marketing lessons. You feast on articles, reports, books, and eBooks. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.[read more]

Why the Destination Marketing Organization Model Is Broken

July 13, 2013 by Frederic Gonzalo

Word of Mouth Marketing

Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival…[read more]

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The Inbound Marketing Guide to Shortening Your Sales Cycle

July 12, 2012 by Kevin Jorgensen
1

The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.[read more]

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Why is (starting) Social Media so Hard for Small Businesses?

June 19, 2012 by Susanna Gebauer
2

Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)[read more]

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The Secret to Using the Best Keywords for Search

June 9, 2012 by Barry Feldman
1

No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to use (or the best strategy to use for search) is uncovered here...[read more]

Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

May 29, 2012 by Steve Olenski
1

If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”[read more]

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The Internet's Magic Business: Leveraging Memes in Social Business

May 22, 2012 by Debbie Lawrence

Photo by divens222 via Flickr

Modern businesses have targeted online audiences to their site and blogs in order to successfully connect to their customers. The success of online marketing and strategic SEO practices demonstrates the power of the internet with a company's consumer base in order to sustain their dedication and interest in the company. One strategy that can appeal to this mass population is the popularity of internet memes.[read more]

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The Pros & Cons Of Tumblr For Online Marketing

May 7, 2012 by Denise Keller

Is Tumblr right for your online business? Here's a list of pros and cons of the social media tool to help you make up your mind.[read more]

Get Social: Become an Authority in Your Industry

May 6, 2012 by Meaghan Emery

Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a...[read more]

ViDEO: Raising Prices Without Ticking Off Your Market

April 6, 2012 by Tommy Walker

So, how does one raise their prices without making their market mad?[read more]

Real Winners Don’t Pay for Fans

March 17, 2012 by Social Media Team
1

Photo by Chad Swaney via Flickr

Have you heard that some businesses pay for their Facebook fans? As unfortunate it is to hear, it’s something that is indeed happening. Aside from the ethical issues that companies must face when making a decision like this, they are more than likely not foreseeing the long-term implications that purchasing fans can have on their overall online influence.[read more]

Lead Conversion as Taught by Frank Kern

March 2, 2012 by Tommy Walker

What if you could learn something that cost $10,000 for free? This information from Frank Kern is just that.[read more]

Business Blogging: Are You Over-Thinking It?

February 22, 2012 by Rachel Strella

Photo by Jonata Cunha via Flickr

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not...[read more]

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Local Business - Only 1.3% of Fans Actively Engage on Facebook

February 13, 2012 by Chris Marentis
1

Just because your local business is getting little to no Facebook engagement doesn't mean you should give it up. A Facebook presence is crucial to your marketing strategy.[read more]

How to Build a Network of PAYING Customers - Inside The Mind Episode 3

January 20, 2012 by Tommy Walker

Building a Network is important. But Building a Network of PAYING Customers is more important. In this week's episode of Inside the Mind we discuss how to build a network of prospects who are going to be the most likely to buy from you.[read more]

What is Online Marketing Strategy Exactly? - Inside the Mind Ep. 1

January 12, 2012 by Tommy Walker

Inside The Mind is a fresh new take on Online Marketing Strategy. Humor, slick editing, and an awareness that not everyone enjoys hearing about marketing is what seprates this show from all other online marketing videos. "Ha! This is Great! Finally a video about Social Media and Marketing that isn't rediculously boring!" Johnny B. Truant.[read more]

4 Things Someone Needs to Tell You Before You Go ‘All In’ with Social Media Marketing

January 11, 2012 by Keri Andino
10

Image courtesy of author's blog

Many times the sugar coating about Social Media Marketing can do to enhance your businesses online success needs to cease.. and the truth needs to be revealed![read more]

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Do These Things Only If You Want to Be a Successful Online Marketer.

December 30, 2011 by Barry Feldman
4

Marketing these days is a process of making connections through content and engagement. Doing so isn’t a nifty bonus; it’s a necessity. Your website can, and should, be your most valuable marketing asset. Presenting the plan.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
1

A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

 
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