About Social Media Today
Vine
Lowe’s Case Study: The Difference Between Fun and Useful Content in Social Sharing
We all want to be liked. It’s no different for brands. So it’s no surprise when brands make an attempt to be funny in hopes that the humorous content will be liked and shared by its audience, or even go viral. Don’t get me wrong—I love it when a brand hits comedy paydirt. On the other hand, a steady stream of useful content can create a strong connection between brand and audience, adding meaning to the relationship.[read more]
How Vine is Changing the Face of Online Journalism
Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.[read more]
Vine's Sports Strategy
Vine strategy
Vine debuted in January, providing a new micro-video service for its partner and big brother, Twitter. So far, Vine’s rapid rise hasn’t caught the full attention of the sporting world. Lack of strategic thinking could be keeping teams, leagues and athletes from jumping on board.[read more]
Visual Micro-Sharing Platforms: The Next Big Thing in Social Media Marketing?
It all started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. What will this trend mean for businesses?[read more]
Vine iPhone App Lets Anyone Shoot Short Videos
Tech journalists are busy nowadays. With the launch of Vine a lot of buzz was generated in the market and people are going crazy over it. Everyone is busy creating videos and sharing them.[read more]
Hollywood and Vine: The Dangers of the Celebrity Twitterverse
Like the famed intersection, the mixture of Hollywood celebrities and Twitter's new video sharing app Vine is expected to generate some major controversy and sordid history in the coming months. While many people have yet to explore the new app, even fewer people know that it’s already created quite a controversy in its short lifespan.[read more]
Vine App: The Ultimate Guide to More Likes and Followers
Ever since Twitter relaunched Vine a few weeks ago, I've been testing it out on my own and with a handful of client accounts. Since Vine is still so new, I thought you might find my notes on how to get the most out of your time on Vine useful, so I reworked them into this guide.[read more]
Brands Are Swinging From the Vine: 4 Brands to Learn From
Aside from an initial hiccup immediately after launch, when sexually explicit content found its way onto the app and its Facebook connect feature was removed, Vine has been well received within the online community, especially by brands particularly active in social media.[read more]
Vine: Open for Business
Today marks the one-month anniversary of the new mobile app Vine. If your business deems this mobile application’s capabilities fitting to your brand image, by all means, try it out! In order to get the most out of the platform, here are a few guidelines to get you started.[read more]
Snapchat and Vine: Sharing Your Message in Ten Seconds or Less
When it comes to finding new and creative strategies to incorporate into marketing efforts, brands are realizing that the shorter the message, the better the response from their target audience. With new applications such as Snapchat and Vine taking the digital world by storm.[read more]
Why Your Vine Videos Fall Flat
Twiter’s new brain child, Vine, is taking the social media world by storm. Individuals and brands alike are taking to their smartphones, recording six-second video clips and posting via Twitter. Learn the two essentials of Vine filming and shoot a marketing success.[read more]
Social Media Morning Report
Social media and social movements, Vine's porn problem gets addressed, Super Bowl ads' hashtags perform, and more.[read more]
Vines, Sound Bites and the Obsession with Brevity
Advocates of social media frequently laud its speed, brevity and immediacy as the driving forces behind its growth. However, the media’s obsession with Twitter often misses one of the most important attributes of the internet: space.[read more]
Vine May Have Sprouted, But How Can It Grow Your Business?
Vine is perfectly suited for producing interesting and entertaining stop-motion videos. Also, it’s great for short jokes, quips, or moments of greatness. Find ways to entertain your audience that are relevant to your brand, and they’ll reward you with increased interaction, engagement and loyalty.[read more]
Vine: The Good, the Bad and the Inappropriate
Twitter has launched Vine, a six-second video-sharing app for iPhone / iPod touch. Within hours of Vine's launch, the ability for users to find Facebook friends using Vine disappeared, though this restriction by Facebook was motivated by commercial rather than privacy concerns. Is it going to be a winner, or a haven for short porn films?[read more]
Social Media Morning Report
The best kind of community managers, Facebook's class action settlement, Twitter's newest porn problem, and more.[read more]
Social Media as Intelligence Gatherer?
The "Data to Decisions" project seeks to track information clusters, deduce possibilities by combining existing data on things like current economic climate and social patterns. When all of this information is interpreted, the idea is that action can be taken to prevent terrorist activity, avert disasters, and limit atrocities.[read more]
Social Media Morning Report
Facebook deals with leeches, social media lessons from a food truck, Pinterest raises $30mm, and more.[read more]
My Vine Experience with Twitter's Micro-Vid Sharing App
Vine is to Video what Instagram is to Photos. No, seriously. Vine is an easy to use video-sharing app that’s intuitive as much as it is fun. My first experience with the nimble app was a positive one. In a few seconds and a brief tutorial, I was creating 6 second videos, equipped with Guy Richie style jump cuts and HD camera focus.[read more]
“Social media and other information tools can be a double-edged sword. Maybe a little planning can help you decide whether this is good or not.”
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