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Fruit of the Vine: The Race to Conquer the Six Second Video Platform

February 26, 2014 by Joe Cox

Conquer the 6 second video.

How can you exploit a video app that only gives you a mere 6 seconds to get your message across? Using Vine as an adaptive marketing platform is inevitably going to involve some radical rethinking of how brands can interact within their communities.[read more]

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3 Reasons Why Your Business Should Consider Using Vine in 2014

February 20, 2014 by Andrew Hutchinson
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Your business should consider using Vine.

With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats[read more]

Profile of the Top Vine Video Creators [VIDEOS]

February 12, 2014 by Neil Davidson

Top Vine video creators. Prepare to be inspired.

Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s these limitations that encourage its users to think outside of the box to make memorable and often beautiful videos.[read more]

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Hottest Social Media Sites for 2014

December 4, 2013 by Mark Scott
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Social media for 2014

A new year calls for a comprehensive look at the way businesses can use social media to leverage their marketing strategies. Keeping in mind the major trends that ruled 2013, let's look at four social media sites that will be the hottest in the coming year.[read more]

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How Twitter's New Update Will Affect Your Marketing Strategy

November 27, 2013 by Shweta Jhamvar

Twitter's new update.

The brand new Twitter update promises users a more engaging, visual experience. While all that is pretty awesome, the question really rises is: How will it affect your marketing strategies? Read on to find out what effect the new Twitter update is bound to have on your marketing efforts and digital strategies.[read more]

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11 Ways to Promote Your Brand or Product Through Vine

November 5, 2013 by Bidisha Gupta
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Use Vine for product promotion

Got six seconds? That’s enough to promote an idea, product, service or a brand. With Vine, the video-sharing app from Twitter, marketing and promotion have taken a faster route. Here are a few tried and tested methods that can be put to use while creating a Vine video.[read more]

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Socially Stephanie: Millennial Marketing

October 18, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, What's the best way to reach a teenaged audience?" You need to know how to talk to them, and you need to know where they are on social media. So where are they? On their mobile devices. Here's how to connect with them via mobile apps, Instagram, Vine and SnapChat.[read more]

How to Embed Posts from Facebook, Google Plus, Twitter and Vine

September 13, 2013 by Gary Fox
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Embedding posts in your blog

If you learn how to embed posts from Facebook and other different social networks you can turn your blog into a multimedia playground that engages your audience. Here are instructions on how you can embed posts from Facebook, Google+, Twitter and Vine on your blog.[read more]

There's an App for That: How to Get the Most From Your Visual Content

September 2, 2013 by Erika LaChance

Photo apps

Today’s post will introduce you to some of the most popular applications you can use to distribute your visual content. Since this requires a different strategy from other kinds of content, we’ll also provide hints and tips for leveraging these social sharing apps to increase engagement with your brand.[read more]

Vine and Instagram: A Quick Guide for Business Users

August 29, 2013 by Kate Rose

Delicious content

What are Vine and Instagram? They’re relatively new content creation platforms which are almost entirely visual. Instagram offers both still photograph and short video capability, while Vine is video only. But they both have utility for business purposes.[read more]

4 Reasons Why Marcus Johns is a Master Content Marketer

August 24, 2013 by Jameson Brown

Vine Content Creation

Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He’s taken great content and molded it to the constructs of the platform.[read more]

Instagram, Vine and Marketing to Our Short Attention Spans [VIDEO]

August 22, 2013 by Tara Urso

With the recent announcement that Facebook plans to adopt video ads, marketers will soon be filling 15 second spots in your Facebook News Feed. Why so short? According to a recent poll, 15 seconds is the max acceptable time limit on ads and Facebook has taken this fact into account.[read more]

Three Twitter Tips That You Will Not Read Anywhere Else

August 14, 2013 by Shona Mackin
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Prepare to be shocked

Did our headline grab your attention? Well, that’s great news! However, our teaser promising three Twitter tips that you will not read anywhere else is not really true. Do you find that somewhat disingenuous of us? We’re sorry. However, there really is a point to it. We’ll share more on that in a moment.[read more]

How to Use Social Media for Your Political Campaign

August 7, 2013 by Anqi Cong

Learn the niche of the network. On Twitter, this means being able to write a short but meaningful message that generates enough interests to get clicks. On Vine, this means capturing something memorable in six seconds. On Facebook, it could mean a bunch of different things depending on the brand and the audience. It’s all about doing what’s right for the medium and the people who use it.[read more]

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Can Vine or Instagram Video Work for B2B Companies?

July 23, 2013 by Amy Birch

GE Vine

As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. Can B2B companies use Vine and Instagram to build their brand and showcase their products? See how B2B companies are currently using these platforms.[read more]

Honda's Video Marketing

July 21, 2013 by Stephanie Frasco

Honda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals. Users were encouraged to tell Honda why it is they want a new car, and to do so by using the hashtag #WantNewCar. It's like free market research.[read more]

Vine Updates Service In Response To Instagram Video

July 5, 2013 by Will Sigsworth

Vine has released version 1.3 of its iOS app, adding new camera tools, channels to help categorise videos, a “revine” button, an “On The Rise” tab and more post protection options for users.[read more]

Instagram Now has Video Service

July 1, 2013 by Brad Friedman

When comparing the two apps side by side there really are quite a few differences between Vine and Instagram. But do these differences mean one is better than the other? Is 6 seconds enough time to share what you want to share in a video, or would users rather opt for 15 seconds?[read more]

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The SMT Community Weighs In On The Introduction of Instagram Video: #SMTNews Tweetchat Notes

June 28, 2013 by Suzie McCarthy

Mobile Video/ Shutterstock

This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation![read more]

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Vine vs. Instagram: The Video Battle Begins [INFOGRAPHIC]

June 28, 2013 by Christianna Giordano

First, Twitter challenged Instagram’s editing capabilities by introducing their own eight filters last November. Now, Instagram fights back by introducing their new video feature. Now let’s compare, because we all know, with the 15 apps you are participating with daily, there is no way there is room for TWO video apps on your phone.[read more]

 
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