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How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]

February 17, 2014 by Frederic Gonzalo

TripAdvisor and Consumer Choices

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright with over 12,225 respondents, has many important findings.[read more]

3 Tips To Rank Higher On TripAdvisor

January 26, 2014 by Frederic Gonzalo
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Ranking Higher on TripAdvisor

In their travel decision-making process, customers nowadays rely more than ever on peer review sites such as Yelp and TripAdvisor. While we still highly value friends and family’s opinions at the inspirational stage, the internet is where we go first and foremost once we enter the planning stage.[read more]

Why Google+ Is the Ultimate Travel Resource

June 22, 2013 by Craig Gress

Google+ & Travel

Social media is important within the travel and hospitality industry. TripAdvisor recently determined the top social sites consumers turn to for travel research and planning. Google+ was second only to Facebook, with 40% of consumers citing G+ as their go-to resource.[read more]

Online Resources Key To Travel Decision-Making

March 19, 2013 by Frederic Gonzalo
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online travel resources

In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.[read more]

Facebook Graph Search: A Foursquare-Killer?

January 28, 2013 by Frederic Gonzalo
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Facebook recently launched its much-hyped new functionality: Graph Search. Some say it will revolutionize search, hurt Google and kill Foursquare, among others. Not so fast![read more]

 
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