social business posts, articles, and infographics

Enterprise Feedback Management – why should you care?

May 9, 2012 by Ivar Kroghrud
with 360 views

I call feedback gathered in these moments of truth "event-driven feedback," and with event-driven feedback, you need to act fast. An ability to manage the flow of data and empowering the right individuals (or systems) within your organisation to act is crucial and very powerful. If done properly, the effect can be staggering. [read more]

10 Jobs in 1: The Life of an Internal Community Manager

May 8, 2012 by Deirdre Walsh
with 1,139 views

Everett Collection/shutterstock.com

Now, for some huge Social Business software customers these will come as no surprise, but at smaller companies with more modest resources, an FTE might bust the budget. In these cases, carving out a partial responsibility and making it official reduces the danger of the social intranet becoming beloved in concept but largely shelfware. [read more]

The Path from a Social Brand to a Social Business

May 7, 2012 by Brian Solis
with 2,117 views

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different... [read more]

Get Social: Become an Authority in Your Industry

May 6, 2012 by Excelamktg Social Media Marketing
with 1,681 views

Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media. There is a fine line between being another active brand on social media as opposed to being an authority. There are many components that are factored into creating a... [read more]

Accenture Takes Off with Social

April 30, 2012 by Robin Carey
with 1,190 views

Jason Breed, Social Media Practice Lead, Accenture

Although not generally known for its interactive expertise, Accenture has been providing e-commerce, content management and social advice to big clients like Marriott, Sony, Proctor and Gamble, and others since 2009. [read more]

You just deployed a social media listening platform, now what?

April 25, 2012 by Ted Sapountzis
with 1,052 views

Many companies deploy social media listening platforms to gain executive gain mind share, when instead they should be focused on solving business problems. [read more]

Integrated Marketing: 4 Reasons Social Media is Needed

April 24, 2012 by Debra Ellis
with 999 views

...revenue generated from social media is a secondary benefit for most companies. There are rare occasions where corporate income is directly attributable to social activity but this is an exception. If it happens, celebrate. Don’t expect it to be sustainable. Use social media as a relationship building tool so you can reduce service costs and improve loyalty. Sales and profitability will follow. [read more]

How To Encourage Your Clients To Follow Social Media Best Practices

April 23, 2012 by Ali Goldfield
with 1,055 views

Business newbies to social media can experience difficulty understanding the proper social etiquette of social networking. It is, however, their best interest and yours if they are your clients to spend time learning the ropes. [read more]

Becoming a "Corporate Executive Tweeter"

April 18, 2012 by Deborah Sweeney
with 1,523 views

lineartestpilot/shutterstock.com

Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult. [read more]

Why Sentiment Analytics is Crucial to Social Marketing

March 12, 2012 by Mac Ocampo
with 2,085 views

As the use of social media has become more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when it comes to product development through customer-company collaborations. The salesman approach is already passe. What the buyer says is more important now than what the seller is talking about. [read more]

Top 5 Social Media Disasters (That Really Should Have Been Avoided)

March 1, 2012 by Andre Bourque
with 2,777 views

For the at-risk institution, a publicly traded company, or any business that cares about its reputation, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it’s too late, and you can spare yourself a social media disaster like these. [read more]

KLM: A Company That 'Gets' Social Media

February 29, 2012 by Steve Olenski
with 1,561 views

While many companies struggle with social media, KLM is one who definitely "gets it." [read more]

So you want to build a social media command center?

February 27, 2012 by Ted Sapountzis
with 342 views

While social media command centers are becoming very popular, most companies could benefit by instead focusing on driving value for their business. [read more]

Social Media Best Practices for Increased Engagement

February 23, 2012 by Excelamktg Social Media Marketing
with 3,051 views

If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]

Welcome to Web 3.0, The Contextual Web

January 6, 2012 by Rohn Jay Miller
with 2,781 views

higyou/shutterstock

Web 3.0, which we are transitioning into, is “The Contextual Web.” Context will now be the critical aspect determining what we see, how we exchange messages, read content, how we congregate, and how we deal with brands online. Social Media was a development of Web 2.0, "The Transactional Web." But how social networks grow and are used will play a crucial role on "The Contextual Web." [read more]

Do Social Media Guidelines Really Matter?

December 30, 2011 by Laurent Francois
with 672 views

CoraMax/shutterstock

A comparison between social media guidelines and sustainable development policies: there's a lack of democracy in "social organizations"! [read more]

Social Media: Has the Hype Cycle Finally Peaked?

December 28, 2011 by Ted Sapountzis
with 349 views

Is the social media bubble about to burst? Three trends seem to point to this: Our audience sees no value, we can't show ROI, and companies reduce spend. [read more]

My lesson from Enterprise 2.0: People are the weakest link

November 28, 2011 by Ted Sapountzis
with 281 views

My takeaways from the E20 conference are: (i) focus on business outcomes and people, (ii) embrace failure, (iii) be persistent, and (iv) strive for simplicity [read more]

11 Blogging Essentials For Your Business

November 25, 2011 by Katherine Felton
with 2,054 views

One of the most effective and fluid sources for engaging people online is by hosting and maintaining a blog platform through your website. This is an excellent way of displaying the interests and concerns of your business. The benefits of giving insight into your company's personality through regular article postings are exponential. [read more]

What’s Your Company’s Social Score? Dachis Group Releases Free Social Business Index

November 21, 2011 by Lewis Bertolucci
with 933 views

What’s that you say, Klout on steroids? Well, not quite, but somewhat similar in nature. As the free world (and world in general) continues to adopt social media as an extension of their everyday lives, big companies are starting to take notice. Enterprise corporations are beginning to leverage social media as an effective marketing strategy, but how do we measure up against the rest? [read more]