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A Social Business Buyer’s Guide [Part One of Two]

March 28, 2014 by Vanessa DiMauro

There are no set standards for how online social practitioners describe what they do or what the product does. Terms like social business and social media are used interchangeably, leading to a kind of commercial schizophrenia. So…let’s begin by defining a few concepts to help manage the craziness.[read more]

Social Business: Is There Anything Beyond Social Media Marketing?

February 12, 2014 by Minter Dial

social business

One of the big buzz words being thrown around is the concept of a "social business." If you are like me, you might be asking, What exactly IS a social business? Is it about social media or serving a higher societal cause, or both? In this post, I review both notions and describe why there might in fact be a link.[read more]

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The Epic Fail Most Companies Make and How Social Business Can Help

February 11, 2014 by Anthony Zets

Data security risks

It seems an insane irony that amid the more than $60 billion dollars we spend annually around the world on information security, we routinely fail to secure some of the most mission-critical information from a totally obvious risk. The problem may be old, but there is a new solution.[read more]

Announcing the 2014 Social Business Benchmark Study

February 11, 2014 by Vanessa DiMauro

social business research

Last year, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks conducted the first comprehensive, global Social Business Benchmark study and we’re going for the gold by making this an annual report. Here's what the study explores.[read more]

What Every Online Community Manager Needs to Succeed in Business

December 18, 2013 by Vanessa DiMauro
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Online community management / shutterstock

Online community management has (finally) risen to the rank of a being a respected and understood profession. As community managers begin the daunting task of preparing the end-of-year reports and start planning the road-maps for 2014, here are some questions to consider answering to help bridge the gap between community and business.[read more]

IBM Social Business Bets on Key Application and Technologies

October 25, 2013 by Richard Snow

Types of interaction

IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.[read more]

Is a Social Business a Conscientious One?

October 18, 2013 by Adi Gaskell

Spreading conscientious behavior

Social business is all about encouraging certain behaviors from employees, and indeed external stakeholders as well. Those behaviors could best be summed up as conscientiousness. They describe employees who strive for better, invest effort in improving and helping others, and are reliable.[read more]

How Social Business Improves Workplace Diversity

October 9, 2013 by Adi Gaskell
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mentoring

A major reason for the lack of female representation at board level is a lack of mentoring. It’s a claim supported by recent research by the University of Michigan. “Women and minorities face a disadvantage in getting mentoring from white male incumbent board members,” it said.[read more]

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Attenzi: A Social Business Story

October 3, 2013 by Philip Sheldrake

Attenzi

When we have an idea as deep and wide and powerful as social business, we need to get the idea lodged in as many minds as possible as soon as possible. In other words, we need a good old-fashioned story. Enter "Attenzi: A Social Business Story," written in association with Social Media Today.[read more]

4 Ways to Achieve Business Impact Through Social

June 13, 2013 by Rod Favaron
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Social Communication Impact

Engagement in social happens when conversations are relevant to the intended audience. It’s critical to understand the makeup of your social audience and deliver relevant social brand experiences. Success in social isn’t about tricks to get more followers or short-term solutions for a single campaign.[read more]

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Understanding Your Audience: Three Ways to Improve Engagement

May 4, 2013 by Kandice Linwright
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attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

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Twitter Targets Advertisers

May 1, 2013 by Anthony Baisi

Twitter & advertisers

Last week, Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate easily.[read more]

From Social to Digital Engagement: The Shift Is Coming

April 30, 2013 by Brian Solis
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digital engagement / Shutterstock

Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.[read more]

Your Social Media Strategy Is Not Just About Facebook

April 26, 2013 by Adrian Snood
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Facebook strategy

You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again! Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here.[read more]

5 Insights Social Data Can Reveal for Your Business

April 24, 2013 by Douglas Karr

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.[read more]

Use Pinterest to Build Links and Blogger Relationships

April 23, 2013 by Kaila Strong

Pinterest linking

One of the lucky things for those who are looking for how to link build is that we have access to great niche communities like Pinterest for free. There’s no need to buy a list or pay a fee to sign up; you just sign in and go. Here are some ways to find links and build relationships using Pinterest.[read more]

6 Cross-Platform Hashtag Marketing Campaigns

April 16, 2013 by Julie Blakley

hashtag marketing campaigns

A brand is not built based around logo or advertising or taglines, but rather by what OTHER people say about your product or services, and featuring that content directly on your website is a great way to reinforce your brand message. Check out these 6 effective hashtag marketing campaigns.[read more]

Customer Retention: Different Approaches

April 16, 2013 by Dave Brock

customer relationship management / shutterstock

Customer retention is a critical issue. It seems the two strategies for most companies center around “Keep them from leaving,” or “Let’s make them want to stay.” They sound the same, but they are really quite different – and produce very different outcomes. Which strategy do you use?[read more]

Project Management Tools for the Content Creation Process

April 16, 2013 by Jasmine Henry
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Content marketing tools: organization

Corporate spend on content marketing continues to grow, so content marketing directors need a scaleable solution for keeping their editorial calendars in check, providing up-to-date insights on progress to senior management, and centralized document storage.[read more]

Amplify Business Blogging with Google-Friendly Content

April 15, 2013 by Monica Jade Romeri

Blogging with Google-friendly content

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Some companies have lost focus on original content creation, thinking that social media is all that matters. But original, high-impact content still needs to be the lure for your audience.[read more]

 
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