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How to Save Money in Social Media (But Still Thrive)

April 15, 2013 by Brad Smith

social media plan: birgerking/Flickr

If you can carve out some time to stop, reflect and strategize on your current marketing ideas, then there are some ways you can quickly cut the fat, save some money, and still get better results in the long run. Here are three easy ways to save money -- and still thrive -- in social media.[read more]


The Facebook Emoticon: More Than It Appears to Be

April 13, 2013 by Benjamin Espiritu

Facebook's got a bigger plan.

Regardless of what emotion (or emoticon ;-) ) the new Facebook emoticons register with each user, it is important to see that there is a greater design at work here: a first step to a reimagined Status Update aiming to capture more consumer habits and preferences with better frequency.[read more]


The Enterprise-Wide Advantage of Advanced Social Intelligence

April 13, 2013 by Kevin Glacken

As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.[read more]

How To Protect Your Brand Reputation

April 12, 2013 by Warren Knight

It’s no secret that social media can break a brand’s reputation in a single Tweet or Facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool that allows you to monitor your business's mentions on Social Media.[read more]

Creating a Content Machine: Tools, Models and Tips

April 12, 2013 by Amy Birch

create content: tips and tools

By spending time to find, filter and enhance content – which is shared across social media – you’re building interest and value in your brand. But what is the value for your business? Content curation gives your visitors reasons to re-visit, refer and interact.[read more]


Nimble CEO Jon Ferrara's Sermon from the Social River at Social Biz Atlanta 2013 [VIDEO]

April 12, 2013 by Brent Leary

Jon Ferrara, CEO of Nimble

Check out this video to what I call "Jon Ferrara's Gospel" from the Social River. Jon does an awesome job of mixing the lessons he's learned over the years creating successful businesses, with great insights into where he sees CRM/Social Selling/Social Business going in the years ahead.[read more]

The Three Buckets of Social Media Marketing Speakers

April 11, 2013 by Douglas Karr

social media marketing speakers

As this industry matures, I’m starting to really see some separation between the knowledge, experience and insight of social media marketing leaders. I believe they fall into three buckets: practitioners, theorists, and vendors. Here's what you need to know about all three.[read more]


Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

April 11, 2013 by Jessica Reed

Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?[read more]


LinkedIn Best Practices: Be Careful What You "Mention"

April 11, 2013 by Benjamin Espiritu

LinkedIn best practices

Last week, LinkedIn introduced the mention feature, allowing the social media giant to become a bit more social. But for the professionals looking to take advantage of this feature, I would highly recommend exercising caution -- because there doesn't appear to be an actual benefit for the user.[read more]

3 Reasons Your B2B Videos Strike Out (and How to Hit Home Runs)

April 10, 2013 by Alex Wallace

Why do some videos steadily attract viewers while others can’t catch on? Based on my experience, I point to three keys to creating successful videos: creating good content, having a cohesive video plan, and telling a quick yet memorable story that represents your brand well.[read more]

The Facebook Problem: Why We Need to Rethink Facebook Marketing

April 9, 2013 by Bryan Nagy

Facebook marketing: rethink / shutterstock

There are thousands of articles written about Facebook each week - some claiming it has changed the way they do business, others saying it has been a flop and a waste of money. Behind it all is one simple idea: marketing. It is also something I like to call "the Facebook Problem."[read more]


Link Bait Creativity in 2013

April 8, 2013 by James Parsons

link baiting

Now more than ever, you have to be careful about what you do if you’re planning on building links for your site. If you go about it the wrong way, it’ll end up hurting your business more than helping it. Here's a guide for how to get away from traditional link-baiting and stay on Google's good side.[read more]

Google+ Ripples: Explore the Benefits

April 6, 2013 by Mike Allton

Google+ Ripples (image: Bearseye/Flickr)

One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it. Here are some impressive ways to use Ripples to benefit your business.[read more]

10 Facebook Page Tips to Avoid Looking Like a Fool!

April 5, 2013 by Genevieve Lachance

Facebook follies (image: Alan via Compfight)

These ten Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well. Here's what every Facebook Page owner should know.[read more]

More Traffic or More Conversions? No Contest

April 5, 2013 by Paul Dunay

Conversions vs. traffic

Even the most brilliant SEO strategies will be for naught if the site itself fails to entice customers to actually buy. Slice and dice your site traffic analytics all you want. But at the end of the day, what rings the cash register is actionable solutions you can use to improve your customer experience.[read more]

How Social Media Management Helps You Through a Crisis

April 4, 2013 by Lien Brusselmans

Social media management: crisis mode

Crises happen, so you’d better be prepared! Nowadays, the internet makes crisis situations more challenging since it enables them to spread very rapidly. But if you have a social media management tool, you can receive an email notification to alert you sooner rather than later.[read more]


Managing Your Social Media Footprint

April 4, 2013 by Brian Rotsztein

A social media footprint is the trail that you leave behind for others to find every time you use a social media platform. Many brands are beginning to realize that something they shared in the past is not something they want others to see in the present. Find out how to refine your footprint.[read more]

Corporations on Social Media: Psychopaths, Robots and Airheads

April 4, 2013 by Tom Liacas

Social media types

Corporations desperately want to stake their claims somewhere on social media because, more and more, that’s where the party’s at. Trouble is, they suck at being human and being human is THE core competency that social media demands of its users.[read more]

LinkedIn Finally Rolling Out Facebook-Style Tagging

April 4, 2013 by Stephen Tamlin

LinkedIn tagging

LinkedIn has finally introduced in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned. Here’s a quick guide we’ve pulled together to show you how to use this new feature.[read more]

20 Pinteresting Business Tools

April 4, 2013 by Lilach Bullock

Pinterest tools

Pinterest is a great tool for businesses (when used effectively), and I'm seeing more engagement, sharing and traffic back as a result of using it. Here are my favorite Pinterest tools and how they can help manage, measure and enhance the Pinterest experience.[read more]