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Learning to Flow: How Content Marketing Leads to Conversions

April 1, 2014 by Michael Bird

Content larketing leads to conversions.

Generating leads is one thing, but keeping those leads interested in what your site has to offer is another thing. Your content should be able to keep your visitor interested enough to make a sale. But even when they don’t purchase during their first visit, constantly updated and relevant content can keep them coming back for more information.[read more]

Traditional PR, Alone, Cannot Create Conversions

January 9, 2014 by Gini Dietrich

Traditional PR and conversions.

Even though we all intuitively know numbers don’t matter, it’s hard for clients and bosses to pay for something that takes time. They want to see lots of things happening – news releases written, Facebook fans increasing, videos being produced. Remember, you are the expert. You do this every, single day. You are talking to human beings.[read more]

More Traffic or More Conversions? No Contest

April 5, 2013 by Paul Dunay

Conversions vs. traffic

Even the most brilliant SEO strategies will be for naught if the site itself fails to entice customers to actually buy. Slice and dice your site traffic analytics all you want. But at the end of the day, what rings the cash register is actionable solutions you can use to improve your customer experience.[read more]


Top SEO Tips For Converting Leads Into Opportunities

February 12, 2013 by Sandeep Rohilla

While many businesses and industries are struggling to recover at least their initial investment, SEO is flourishing by leaps and bounds. It’s a boom time for the SEO industry as every day, many businesses are going online. Here are a few ways that an SEO firm can retain old customers and influence new customers.[read more]

How Pinterest Could Boost Your Business

January 31, 2013 by Kelsey Jones

In less than three years, Pinterest has become the third largest social network, with over 10 million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly.[read more]