brand

People are willing to pay more for higher-priced brands over others. The brand – not the product – determines how much people should pay for it. In order to maximize the value of your product in the market, below are ways on how you could develop your brand equity.[read more]

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Many entrepreneurs and personal brand individuals utilize their already-established personal network to market themselves to a wide audience, forgoing the use of a business page. But you should consider how much more effective a business page would be for your social marketing strategy.[read more]

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The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.[read more]

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If Dale Carnegie were to take a community manager job today, we’re pretty sure he would have had no problem mastering his ‘new’ role. "How to Win Friends and Influence People… in Social Media" will show you the top 10 principles of effective community management based on the world's leading book on persuasive communication.[read more]

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Where do brands draw the line between engagement and support? When does it become "intrusion"?[read more]

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Like what you see? There’s a button on Facebook for that. Like it so much that you want it? There… isn’t a button for that. But for company brand fan pages, there should be.[read more]

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands looking for help in spreading messages. But you could be killing your own Twitter marketing campaign by focusing on celebrities at this very moment.[read more]

http://mediapatterns.enm.bris.ac.uk/mood/

You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas.[read more]

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Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address?[read more]

Marketing underpins the growth and success of any business, and central to an effective marketing strategy is your business vision: Why you're here and what you're trying to achieve. What's your vision and how clear is it?[read more]

"In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as what your goals are and who your audience is but here is a short guide for getting results from social media quickly."[read more]

As writers or researchers or designers or publishers, our reputations are always on the line. When people view our work, they make judgments about us. When we mislead them, they are likely to consider us deceptive or sloppy or lazy. And no matter which conclusion they draw, the damage to our brand can be fatal. These five tips can go a long way toward improving your social credibility.[read more]

Many organizations – and particularly businesses – still look at social media and wonder, “Where’s the value?” From their perspective, social media fails to deliver the goods. And the bad news is, from their perspective, it probably always will – because the question “What can I get out of social media?” misses the very point of social...[read more]

The new judges on American Idol showed what happens when brands are humanized. The American Idol brand has regained a heart and soul. Can you say the same about your brand?[read more]

If you’re like many business owners or managers, you may hesitate to allow your employees to participate on social media sites. What if they spend hours on Facebook instead of working?And what if they say bad things about the company? Find out how your employees can be your biggest assets if you stick to a few guidelines.[read more]

Can we forecast the future of social media? What about going out on a limb to illustrate innovative ways of seeing this field? Chris Brogan just posted “The Future of Media”, but it was not his intention to talk about the future of human connections between those media. In this post, I am going to use a few case studies to point out that right now is the "future" of social media.[read more]

Companies and organizations often seek out social media consultants, but may not be achieving their desired results. By applying the 'DEEPER' method, you are more likely to get more depth and success with social media.[read more]

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.[read more]

While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage.I've said this before, and I'll say it again - brand management is a matter of common sense. People want to be heard, they want a human being to say "I'm sorry that happened, let's...[read more]

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the country. She's manned the drive...[read more]