brand posts, articles, and infographics

Predicting Moods Using Social Media

April 18, 2012 by Matthew Harris
with 772 views

http://mediapatterns.enm.bris.ac.uk/mood/

You watch his face wiggle up and down (he has particularly excited eye-brows) with the general mood of the UK from 2009 to 2012. It's warming and relatable to see a human face representing the entire mood of the UK, especially when he starts smiling around Christmas. [read more]

Can You Legally Own a Twitter Hashtag?

March 30, 2012 by Deborah Sweeney
with 2,229 views

vinz89/shutterstock.com

Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address? [read more]

Marketing for a Digital Age: How's Your Vision?

November 6, 2011 by Fiona Mulliner
with 957 views

Marketing underpins the growth and success of any business, and central to an effective marketing strategy is your business vision: Why you're here and what you're trying to achieve. What's your vision and how clear is it? [read more]

Social Media Guide: Getting Started With Social Media Strategy

September 29, 2011 by Gareth Case
with 2,986 views

"In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as what your goals are and who your audience is but here is a short guide for getting results from social media quickly." [read more]

Five Tips for Creating Meaningful Infographics

September 19, 2011 by Michael Zimmerman
with 761 views

As writers or researchers or designers or publishers, our reputations are always on the line. When people view our work, they make judgments about us. When we mislead them, they are likely to consider us deceptive or sloppy or lazy. And no matter which conclusion they draw, the damage to our brand can be fatal. These five tips can go a long way toward improving your social credibility. [read more]

Social Media for Business is About Giving, Not Taking

August 23, 2011 by Michael Zimmerman
with 1,878 views

Many organizations – and particularly businesses – still look at social media and wonder, “Where’s the value?” From their perspective, social media fails to deliver the goods. And the bad news is, from their perspective, it probably always will – because the question “What can I get out of social media?” misses the very point of social... [read more]

What Social Media Can Learn From American Idol

June 6, 2011 by LaRae Quy
with 660 views

The new judges on American Idol showed what happens when brands are humanized. The American Idol brand has regained a heart and soul. Can you say the same about your brand? [read more]

Why Your Employees Should Be on Social Media Sites

April 6, 2011 by Elissa Nauful
with 2,047 views

If you’re like many business owners or managers, you may hesitate to allow your employees to participate on social media sites. What if they spend hours on Facebook instead of working?And what if they say bad things about the company? Find out how your employees can be your biggest assets if you stick to a few guidelines. [read more]

The Future of Social Media

February 23, 2011 by Austen Mayor
with 6,266 views

Can we forecast the future of social media? What about going out on a limb to illustrate innovative ways of seeing this field? Chris Brogan just posted “The Future of Media”, but it was not his intention to talk about the future of human connections between those media. In this post, I am going to use a few case studies to point out that right now is the "future" of social media. [read more]

Dig ‘DEEPER’ Into Social Media by Hiring Qualified Consultants

February 17, 2011 by Elliot Volkman
with 2,740 views

Companies and organizations often seek out social media consultants, but may not be achieving their desired results. By applying the 'DEEPER' method, you are more likely to get more depth and success with social media. [read more]

Most Influential Teens Socialize Offline More Than Average

July 1, 2010 by Oliver Hellriegel
with 3,017 views

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. [read more]

Three Top Ways to Damage Your Brand With Social Media

September 24, 2009 by BL Ochman
with 2,998 views

While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage.I've said this before, and I'll say it again - brand management is a matter of common sense. People want to be heard, they want a human being to say "I'm sorry that happened, let's... [read more]

Social Media Excellence and a Side of Fries

August 25, 2009 by Jay Baer
with 659 views

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the country. She's manned the drive... [read more]

Brand vs. Brand Relationship: Let's Not Confuse Them

August 6, 2009 by Beth Harte
with 957 views

Last night on our weekly PR 2.0 chat on Twitter (anyone can join this weekly chat Wednesdays at 8pm EST. Search on hashtag #pr20cat and join in!), we discussed branding and PR 2.0 and why PR folks (and marketers, that's a topic on integration for another day!) need to understand branding and how it affects their interactions with... [read more]

Measuring Brand Experiences In Social Media

July 11, 2009 by John Cass
with 474 views

What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product development by keeping tabs on the pulse of the marketplace, and how a company is measuring up to the competition in the market place?To illustrate, let's use the... [read more]

Simple Advice for Brands on Twitter

April 24, 2009 by Tom Humbarger
with 231 views

One of my friends runs Becker Surfboards, a surf company based in Hermosa Beach and I was surprised to see that they had a Twitter presence last week. However, @beckersurf's initial attempts at Twittering are a little weak - so I decided to offer them some free advice. While thinking about the simple advice I could share with... [read more]

From a Strate: You are what you Tweet

February 4, 2009 by Katherine Strate
with 132 views

Even though (to my knowledge) I am in no way related to Professor Lance Strate at Fordham University in New York, there's something about the Strate name that brings us Strates together. I have been following Prof. Strate on Twitter for a while, and, as coincidence goes, he is a professor of communication. In his latest post, “You... [read more]

Create Your Own Self-Brand for More Success

January 4, 2009 by Glory Borgeson
with 168 views

Has someone else ever decided for you: who you are, what you're good at doing, what you should be doing in your career, etc., thereby limiting you and yoursuccess? You're not alone! Those people branded you! But you can get it back andbrand yourself! Learn the secrets of branding yourself (without getting burned... [read more]

How to Twitter (the right way) on Behalf of Your Brand

May 12, 2008 by Jackie Peters
with 82 views

Twitter in a nutshellTwitter is a messaging platform, also referred to as micro-blogging. Information is exchanged between users in the form of messages comprising 140 characters or less. Updates are sent and received via web, SMS or third party applications like Twhirl. The basic idea is you choose who's updates you want to follow, and... [read more]

You're a brand social marketer, but you don't know it yet...

April 12, 2008 by Laurent Blondeau
with 203 views

Yes, you are ; all of you. Every peoplehave one day complained about, a brand, a product, a firm : damn, such sillypeople, nut product, any imagination and such dumb idea. Let me tell you thestory…After morning wake-up, in a middle state ofawareness (!), you go to the fridge, take the milk bottle, and sit for a shorttaste, in a... [read more]