expert posts, articles, and infographics

Content Marketing in B2B - why is it all about experts?

April 25, 2012 by Susanna Gebauer
with 445 views

In B2B being a thought leader and expert is the key to getting more clients and customers. Content Marketing is a powerful tool to establish yourself as an expert in your target group. [read more]

Social (America) is Still the Land of Opportunities

January 23, 2012 by Volker (a.k.a. "V.J.") Jaeckel
with 239 views

Sergej Khakimullin/shutterstock

I always said it (and still will tell the story who wants to listen to it) – America is still the land of opportunities! Dreams and Big Thoughts can be still made real in this melting pot, call U.S.A. – but so can be your Social Media strategy for your business! Similar to my professional and life path I started 10 years ago as an immigrant here in the U.S. you can use the attitude you possess to make things happen in your daily social media marketing planning. The OPPORTUNITIES can be almost considered as endless, and when your creativity will not bail on you – Social America will be the country you certainly can make a name of yourself. [read more]

Cartoon: The Social Media Guru, Expert, Or Wizard

April 27, 2011 by Sean Nicholson
with 519 views

Seems like a lot of the Twitter profiles I come across lately of social media professionals have the term “expert”, “guru”, or “wizard” somewhere in the profile. It certainly doesn’t help that Twitter profiles that use those words seem to get a lot of followers, leading everyone to believe that they should call themselves the nonsensical terms. [read more]

What did your Social Media Consultant do before Social Media?

December 17, 2010 by Ankit Bathija
with 7,123 views

You lost your job? You have some experience marketing? Thinking about becoming a new media marketing consultant? You have a Twitter or Facebook account? Social media is big right now, is it not? You could be a social media consultant!Better yet… times are rough, so your company needs to work on new marketing angles? Some of your younger... [read more]

9 Point Social Media Expert Evaluation

November 19, 2010 by Chris Kieff
with 12,799 views

Is it possible to measure a social media expert? This post has one (very contentious) suggestion of how you can do that by the numbers. [read more]

Is Social Media Making Us Dumb?

July 31, 2010 by Rich Blank
with 4,025 views

The explosion of social media has been nothing but a phenomenon. Communities, twitter, facebook, linkedin and other networks allow us all to instantly share articles, thought leadership, books, tweets, PPTs, news, events, and more. And the more we engage in social media, the more I'm starting to wonder if social media is... [read more]

How to Brand Yourself As An Expert and Get More Business with Facebook Questions

July 28, 2010 by Stephanie Frasco
with 2,829 views

Facebook launched a new section called “Questions” recently. I am not sure exactly when they launched it but today it showed up in my feed. As a Social Media Professional, the questions I get most is almost always about Facebook and their business. More specifically, “How do I Market My Business on Facebook?” ... [read more]