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#Blackout: How to Advertise in Real Time

February 4, 2013 by Adam Chapman
5

Super Bowl XLVII will be remembered for a variety of reasons: the historic matchup of the brothers Harbaugh and a 35-minute blackout in the 3rd quarter that nearly let the 49ers come back. But for social media it was the power of one clever, nimble team that could take advantage of a perfect opportunity and create the only ad everyone still talks about the next day.[read more]

 
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