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Snapchat

Engaging Students through Snapchat

April 19, 2014 by Michael Bird

Youth and Snapchat

So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.[read more]

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The Ultimate Marketing Guide to Using Snapchat for Business

April 11, 2014 by Ross Simmonds

Snapchat for business.

In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.[read more]

Using Snapchat: A Guide for Brands

March 13, 2014 by Elizabeth Kent
1

Snapchat for brands

Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.[read more]

Snapchat: A Viable Recruitment Tool?

March 5, 2014 by Lauren Riley

Snapchat for recruiting

Snapchat was the sixth most downloaded free iPhone app in 2013, so it’s no surprise that recruiters are looking to it as a means of attracting candidates to their company. In this post, I’ll look at the ways Snapchat can be used for recruitment, and what stumbling blocks hiring managers might hit when using it.[read more]

How to Use Snapchat "Reveals" to Captivate Fans

February 20, 2014 by Andrew Macarthy

Use Snapchat to captivate fans.

One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time.[read more]

Do Self-Destructing Messaging Apps Really Protect Your Privacy?

January 30, 2014 by Jan Legnitto

Snapchat and privacy?

Over the past two years, a privacy backlash has been developing around the world. According to the latest The Truth About Privacy study from McCann, especially those in younger age groups have become more selective about sharing their personal information online.[read more]

6 Ways Non-Profits Can Use SnapChat

January 15, 2014 by Mordecai Holtz
2

Snapchat is a good tool for non-profits.

Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. Snapchat is a popular social media platform being used by many brands. Non-profits can also leverage Snapchat to promote their causes.[read more]

How to Manage and Track Customers on Snapchat

January 9, 2014 by Andrew Macarthy

How to use Snapchat for business

Early adopters of Snapchat will need to think a little differently if they are going to analyze engagement with their customers and discover how effective their Snapchat marketing is, because right now there's no official way to do that. Here is one strategy that you can use to measure Snapchat ROI.[read more]

Instagram Direct to Take on Snapchat

December 13, 2013 by Drew Beechler
2

Instagram Direct

At an event in New York yesterday, Instagram announced their newest feature, Instagram Direct, which seems to be an avenue for them to compete in part with the explosive popularity of the photo-sharing app Snapchat. Instagram Direct allows you to share private messages with photos to select groups of people.[read more]

10 Reasons Why SnapChat Is a Success

December 11, 2013 by Mark Scott

SnapChat is a success.

SnapChat is an application that allows you to message people through photos. The app was developed by a group of students from Stanford University, and has become a huge franchise in just a matter of two years. The app is recognized by its iconic comic ghost symbol, and has become very popular among the younger generation.[read more]

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Hottest Social Media Sites for 2014

December 4, 2013 by Mark Scott
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Social media for 2014

A new year calls for a comprehensive look at the way businesses can use social media to leverage their marketing strategies. Keeping in mind the major trends that ruled 2013, let's look at four social media sites that will be the hottest in the coming year.[read more]

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Why Snapchat's Rejection of Facebook's $3 Billion Offer Is Good News

November 14, 2013 by Andrew Jessop

Say goodbye to Snapchat, Zuck

Earlier in the week, it was revealed by the Wall Street Journal that image messaging firm Snapchat had rejected a $3bn acquisition offer from Facebook. And for Facebook this is worrying - because this is where a large portion of their audience is now heading.[read more]

5 Social Media Marketing Trends for 2014

November 4, 2013 by Frederic Gonzalo
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Snapchat

I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. The Year of Twitter, it shall be! But what else? Will Google+ finally breakthrough? How far will Snapchat go?[read more]

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Young and Rich: Why Instagram Is Such a Lucrative Asset for Facebook

October 29, 2013 by Ryan Northover

Instagram

Facebook's $1 billion investment in Instagram might be set to pay off, if new data is any indication. The Facebook gamble may have been a smart move with Instagram boosting a young and rich demographic profile. Meanwhile, questions still remain for Snapchat's potential revenue position.[read more]

How to Use Snapchat for Marketing

October 19, 2013 by Mark Mitchell
1

Market with Snapchat

Snapchat is the virtual equivalent of attempting to read a note that’s been thrown into a furnace – it’s there and then viola – it’s not. Snapchat allows users to send photos or videos to friends; the catch is they disappear within second, never to be seen again.[read more]

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Socially Stephanie: Millennial Marketing

October 18, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, What's the best way to reach a teenaged audience?" You need to know how to talk to them, and you need to know where they are on social media. So where are they? On their mobile devices. Here's how to connect with them via mobile apps, Instagram, Vine and SnapChat.[read more]

There's an App for That: How to Get the Most From Your Visual Content

September 2, 2013 by Erika LaChance

Photo apps

Today’s post will introduce you to some of the most popular applications you can use to distribute your visual content. Since this requires a different strategy from other kinds of content, we’ll also provide hints and tips for leveraging these social sharing apps to increase engagement with your brand.[read more]

Could Snapchat Change the Way We Use Social Media?

July 23, 2013 by Gareth Price

Could apps like Snapchat lead to more 'temporary' social media use and a different way of thinking about how we curate our online presence? Jurgenson envisages that the rise of temporary social media apps like Snapchat could create an anti-nostalgia, which frees us to forget.[read more]

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#SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat

July 4, 2013 by Suzie McCarthy

Snapchat

Brands have been slow to find uses for Snapchat. This is unusual given the rapidity with which they jumped on board with other groundbreaking tools such as Vine and Pinterest. Is there a way for brands to enter into these shared moments or is Snapchat just too niche to harness? Here's what our community had to say:[read more]

SnapChat Targets Tweens with SnapKidz

June 26, 2013 by Brian Solis
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SnapKidz is embedded within Snapchat and unlocks automatically when children indicate that their age is in fact under 13. The modified app however doesn’t allow younger children to save pictures however. But, they’re permitted to capture pictures and add captions and drawings to each.[read more]

 
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