social web

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We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere.[read more]

Don’t forget that the audience is the heart of the brand. Now the brand has the responsibility for making the public part of its story. Human Media makes possible the engagement between public and brand. It creates emotional touch points that make people feel part of the brand and the story that it is telling to the market.[read more]

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.[read more]

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During all this time I have realized that we pay to much attention to concepts – perhaps – too abstracts, such as the times you interact with the audience or how many visits have our blog or youtube channel. Ok, it might not be as abstract as we may think, at the end, it’s our day-to-day job (bonus: you can also buy it on the Internet)...[read more]

Photo credit: Blaise Agüera y Arcas

We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM.[read more]

Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?[read more]

Image by Keith Ramsey via Flickr

These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different types of applications means we...[read more]

Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships.[read more]

Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business.[read more]

Photo credit: Dezeen.

The consolidation of this digitally people-based environment has caused that human media brings closer the human component to the online, technologies, digital world and the social Web. Day after day, the relationship between people and the Internet is stronger and cohesive.Here you’ll find 10 undeniable facts that show the emergence of...[read more]

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Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences.[read more]

When our attention spans online have been reduced to 9 seconds, according to Sally Hogshead, it's time to reconsider the disruption that interactive marketing has brought to our Social Web experience. When the default behavior of brands online is interactivity, I believe we all lose.[read more]

The move of companies like Disqus, Hunch, Foursquare, Tumblr and StumbleUpon towards capturing the implicit graph as a social discovery tool, all lead back to the dynamic power of community as a market building paradigm. This post looks at the relationship between community, social discovery and the implicit graph.[read more]

Being genuine is more powerful than being professional. Thoughts on creating a natural language for expression for businesses doing business and building brands on the social web.[read more]

Do you ever wonder why everyone posting on your Facebook wall is happy or tan and interesting? Always eating at fabulous restaurants…or in my case only drinking the very best wine? Welcome to the ‘other’ social filter. Social information filters allow us to see what interests us, find more relevant information quicker and connect to people or causes of like mind effortlessly. They are core to the value of the social graph and of course Facebook. They are magic of sorts. We hang around Facebook because it is relevant in a world we define.[read more]

Some truths bear repeating and this is certainly one. A number of events over the past week inspired me to write this post. First some context. Discovering the value chain between customer and company is what successful business people do every day. They fill endless whiteboards, figuring out who they are, what their customers value and how to deepen this connection. Pre the real-time web, this process was predominantly company centric. The center of the marketing bullseye was the company or product, with circles of distribution, partnerships and campaigns pushing the customer touch points out to the store or marketplace or channel.[read more]

Be interesting. Be smart. Work like a maniac. Create value and your customers will find you. It’s a socially brushed off sequel to “Build it and they will come”. But even interesting becomes noisy and ineffective without context and connection. The truly great promise of democratizing access for all is eating its own tail as more and more noise creates less and less connections that lead to value.[read more]

A retrospective look at the rise of the social web and what it might mean for our digital future. Through a study of the emerging technologies that have helped shape our relationship with our data online.[read more]

Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in:[read more]

I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The nature of an analyst is, I suppose to try and fit things neatly into a taxonomy, especially technology. We've tried to sort out social...[read more]