social web posts, articles, and infographics

InfoGraphic: Great Trends in Mobile

April 25, 2012 by Frederic Gonzalo
with 13,143 views

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities. [read more]

The Opportunity of Social Media Remains in the Human Relationships

April 21, 2012 by Isra Garcia
with 2,087 views

Image courtesy of author

During all this time I have realized that we pay to much attention to concepts – perhaps – too abstracts, such as the times you interact with the audience or how many visits have our blog or youtube channel. Ok, it might not be as abstract as we may think, at the end, it’s our day-to-day job (bonus: you can also buy it on the Internet)... [read more]

Social Media and Technology Won’t Change the World, People Will

April 5, 2012 by Isra Garcia
with 305 views

Photo credit: Blaise Agüera y Arcas

We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM. [read more]

Human Media Metrics – Measuring Human Interactions on the Web

March 20, 2012 by Isra Garcia
with 1,688 views

Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics? [read more]

When Social Becomes Business as Usual

March 18, 2012 by Miguel Garcia
with 3,380 views

Image by Keith Ramsey via Flickr

These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different types of applications means we... [read more]

Adding a Human Touch to the Social Web through Human Media

March 15, 2012 by Isra Garcia
with 307 views

Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships. [read more]

How to Integrate the Social Web into Your Business

February 28, 2012 by Isra Garcia
with 986 views

Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business. [read more]

10 Undeniable Facts that Tie the Online World with People

February 21, 2012 by Isra Garcia
with 925 views

Photo credit: Dezeen.

The consolidation of this digitally people-based environment has caused that human media brings closer the human component to the online, technologies, digital world and the social Web. Day after day, the relationship between people and the Internet is stronger and cohesive.Here you’ll find 10 undeniable facts that show the emergence of... [read more]

Use the Web-Utensils to Create Human Relationships

January 31, 2012 by Isra Garcia
with 270 views

Africa Studio/shutterstock

Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences. [read more]

Advertising: Fundamentally a Disruption on the Social Web

September 26, 2011 by Dave Allen
with 342 views

When our attention spans online have been reduced to 9 seconds, according to Sally Hogshead, it's time to reconsider the disruption that interactive marketing has brought to our Social Web experience. When the default behavior of brands online is interactivity, I believe we all lose. [read more]

Community, Social Discovery and the Implicit Graph

July 13, 2011 by Arnold Waldstein
with 180 views

The move of companies like Disqus, Hunch, Foursquare, Tumblr and StumbleUpon towards capturing the implicit graph as a social discovery tool, all lead back to the dynamic power of community as a market building paradigm. This post looks at the relationship between community, social discovery and the implicit graph. [read more]

Closing the Action Gap on the Social Web

June 6, 2011 by Arnold Waldstein
with 472 views

Being genuine is more powerful than being professional. Thoughts on creating a natural language for expression for businesses doing business and building brands on the social web. [read more]

Social filters turning the ordinary into the extraordinary March 1st, 2011|

May 18, 2011 by Arnold Waldstein
with 333 views

Do you ever wonder why everyone posting on your Facebook wall is happy or tan and interesting? Always eating at fabulous restaurants…or in my case only drinking the very best wine? Welcome to the ‘other’ social filter. Social information filters allow us to see what interests us, find more relevant information quicker and connect to people or causes of like mind effortlessly. They are core to the value of the social graph and of course Facebook. They are magic of sorts. We hang around Facebook because it is relevant in a world we define. [read more]

Customers rule

May 18, 2011 by Arnold Waldstein
with 301 views

Some truths bear repeating and this is certainly one. A number of events over the past week inspired me to write this post. First some context. Discovering the value chain between customer and company is what successful business people do every day. They fill endless whiteboards, figuring out who they are, what their customers value and how to deepen this connection. Pre the real-time web, this process was predominantly company centric. The center of the marketing bullseye was the company or product, with circles of distribution, partnerships and campaigns pushing the customer touch points out to the store or marketplace or channel. [read more]

Choosing Context Over Friendship to Filter the Social Web

May 18, 2011 by Arnold Waldstein
with 275 views

Be interesting. Be smart. Work like a maniac. Create value and your customers will find you. It’s a socially brushed off sequel to “Build it and they will come”. But even interesting becomes noisy and ineffective without context and connection. The truly great promise of democratizing access for all is eating its own tail as more and more noise creates less and less connections that lead to value. [read more]

Does the rise of the social web gives us a view into the future?

March 28, 2011 by Nick Bennett
with 720 views

A retrospective look at the rise of the social web and what it might mean for our digital future. Through a study of the emerging technologies that have helped shape our relationship with our data online. [read more]

Social Media Trends in 2011

January 6, 2011 by Natasha Netschay Davies
with 5,313 views

Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in: [read more]

How the Social Web is Changing Business

April 21, 2010 by Michael Fauscette
with 1,147 views

I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The nature of an analyst is, I suppose to try and fit things neatly into a taxonomy, especially technology. We've tried to sort out social... [read more]

Is Twitter a Complex Adaptive System?

November 18, 2009 by Venessa Miemis
with 586 views

I've seen a bunch of posts bubble up over the past few days that are really sparking my curiousity about what is really going on with Twitter, so I need to do a little brain dump. Bear with me.Insight #1An article by Rosabeth Moss Kanter was just published today on the Harvard Business Review website, titled On Twitter and in the... [read more]

The Hyper-Social Enterprise

September 22, 2009 by Francois Gossieaux
with 369 views

As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book is “The Hyper-Social Enterprise — Tapping the Social Power of People to Transform Your Business.”Not surprisingly, the book's premise is very much inline with what I... [read more]