About Social Media Today
social media fails
Hashtags Gone Wrong: 6 Examples of Unfortunate Hashtag Choices
The implementation of the hashtag, which originated on IRC, is a big reason behind the popularity of Twitter. It is a useful way of both searching the site and tagging posts. Sometimes, they are even used in ways that make you fear for the future of humanity. Here are six hashtags you won't believe are real.[read more]
Social Media Brand Failures: Lessons to Learn
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Experienced social media managers are well aware of the unpredictable nature of the medium. Various brands have suffered the ire of social media backlash; most of these instances highlight the need to plan for the worst while expecting the best. Here are 3 lessons to learn.[read more]
Social Media Horse Sense: Nestlé Saddled With Unbridled Scandal
Following the discovery of horse DNA in various processed meat offerings over the past few months, Nestlé—the world’s largest food company—now is experiencing a major reputation crisis surrounding the quality assurance practices of its brand meat products.[read more]
Social Media Marketing Wins and Fails [INFOGRAPHIC]
American Apparel's callous "in case you're bored" sale during hurricaine Sandy, Kitchen Aid's trash talk of Obama's dead grandma, and Chick-Fil-A controversy are enough to make us embarrassed to even have been on the same Internet as them.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”