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brand advocates

Personally Branded Employees as Brand Advocates Prove Excellent ROI

March 26, 2014 by Diana Swan

Personally branded employees as brand advocates.

An individual, who has initiative and put in the effort to create their own personally branded website, is serious about their career, about their future, is digitally fluent and has the tools for excellent connectivity and responsible communication. The individual knows that a position within your company is not necessarily for life but for a period where each others brands may collaborate for gain.[read more]


Create Brand Evangelists from the Inside

January 26, 2014 by Rick Delgado

Create brand evangelists.

Social media has become such a prevalent part of our lives that it’s easy to forget that it is still a fairly new medium for businesses. However, since social media is so new, businesses should be constantly evaluating their approach to social media and making it better.[read more]

The Secret to Building Loyalty with Social Customers

January 7, 2014 by Shannon Belew

Building loyalty.

Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shared over such public social platforms, like Twitter or Facebook. But not all “vocal” customers are unhappy customers.[read more]

How to Not Fail with Instagram Ads by Leveraging Brand Advocates

November 2, 2013 by Amy Hall

leveraging advocates on instagram

When all is said and done, if brands publish high quality images, users probably won’t be flee the platform. Brands need to understand and consider their audience when publishing content and most importantly utilize their fans and followers to optimize their paid strategy.[read more]

The Importance of Building a Community of Brand Advocates

October 17, 2013 by Brad Friedman

Are you a believer in the need to build a robust engaged social community yet? Are you prepared to measure the success of a social media marketing campaign by client/customer retention numbers? How about measuring engagement in your social sites?[read more]

The Rise of the Brand Advocate

September 12, 2013 by Janessa Mangone

Brand advocate > customer

Considering it costs about 5-10 times more to acquire a new customer than it does to sell to an existing one, creating lifetime brand advocates is essential to the overall success of a company. External agents promoting a brand not only result in boosted sales and awareness for a company, but they are 50% more influential than the average customer.[read more]


5 Steps to Build Brand Advocacy

July 18, 2013 by Jessica Reed

Many brands have an established social media presence, but most haven’t taken the opportunity to move from building a community to the next level of engaging the small percentage of influential advocates whose recommendations truly lead to sales. Here's a few key steps to create a meaningful and effective brand-consumer experience.[read more]

The Power of Positive Social Media Fans

July 15, 2013 by Chris Syme

We spend so much time concentrating on what a negative customer can do on social media that we forget the amazing power of positive fans. Rob Fugetta’s recent book Brand Advocates is loaded with page after page of data on how brand fans can propel a business unlike any other form of marketing. Word-of-mouth on steroids.[read more]


Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content

July 10, 2013 by Shay Moser

“Research shows that relevant, organic content is 68 percent more likely to be utilized than paid content,” according to Amy Callahan, co-founder and COO of Collective Bias. “Brands and retailers need it, they can’t create it all on their own, and there are millions of people on the web already talking about brands.”[read more]


7 Things to Consider In Shaping Your Advocacy Program Strategy

July 1, 2013 by Ekaterina Walter

The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer service is utterly customer-centered. Your whole brand should revolve around your customers.[read more]


Do Brands Understand What Motivates Sharing?

April 20, 2013 by Ben Martin

According to a recently released study what you Like on Facebook is an indication of your personality, right down to sexuality, political leanings and intelligence. Too few brands have yet to understand this connection.[read more]

Brand Advocate Fired Over Tweet

March 22, 2013 by Mike Allton

Brand advocate controversy

What happens when you are a brand evangelist and you ignite an Internet controversy while representing that brand? You get fired. Adria Richards was a brand advocate for SendGrid, and she was recently fired for sending a Tweet complaining about some developers at a conference.[read more]

Connecting with Brand Advocates: Who, What and Why

March 6, 2013 by Mary Manzo

Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think.[read more]

Putting Social to Work: Brand Advocates

February 21, 2013 by Matt Foulger

Just about everyone is looking for advocates. Companies are executing deliberate social media programs to find, activate and maintain these vital assets. But while enterprises reach out to external constituents, the best potential advocates hide in plain sight — their own employees.[read more]