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Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

January 29, 2014 by Edward Boches

Unilever

Nearly all consumers — 87 percent — think that business should place equal weight on both social and business issues. But only a small percentage — 28 percent — believe that business is doing its share. Clearly there’s plenty of room to do more.[read more]

Price Always Trumps Brand, But It Shouldn't Matter To Marketers

February 25, 2013 by Steve Olenski

Consumers are people, people. Get it? In general they want the best deal, period. Now juxtapose that thinking over a failing or still-recovering economy, depending on who you speak to, and price just becomes all that more important in the pecking order.[read more]

 
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