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horse meat
Social Media Horse Sense: Nestlé Saddled With Unbridled Scandal
Following the discovery of horse DNA in various processed meat offerings over the past few months, Nestlé—the world’s largest food company—now is experiencing a major reputation crisis surrounding the quality assurance practices of its brand meat products.[read more]
Why Crisis Media Training is About More than Just the Message
Communicating the right message is crucial in any crisis media interview. But adopting an appropriate tone of voice and communicating consistently with your organisation’s brand is just as important.[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”