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33 Captivating Statistics That Could Change Your Marketing Strategy

March 16, 2014 by Alexandra Jacopetti

Marketing Strategy and Statistics

There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your social media strategy? Most likely not.[read more]

UK Social Media Statistics for 2014

January 6, 2014 by Kate Rose

UK social media trends to consider

Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across.[read more]

14 Stats to Inform Your 2014 Social Marketing Strategy

December 19, 2013 by Jordan Slabaugh

Social Marketing Strategy

While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.[read more]

10 Impressive Stats About Digital Moms

May 1, 2013 by Katie Petrillo

Digital statistics for Mother's Day

Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.[read more]

Burger King Twitter Feed Hacked, They're Loving it: Positive Results by the Numbers

February 21, 2013 by Elliot Volkman

Many people will tell you that Burger King's Twitter account being hacked is negative for their brand, but let's look at the numbers. The kind of press and attention they will receive as a result of the hack would have required nearly a $1,000,000 campaign investment.[read more]

The State of Social Marketing: Industry Trends in Social Media Measurement

March 1, 2012 by Mike Lewis

Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry.[read more]

Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

February 22, 2012 by Mike Lewis

The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.[read more]


55 Fascinating Facts About Social Media in Sweden

September 8, 2011 by Hans Kullin

"More Swedes use social media on a typical day than traditional online media (35% vs 28% in 2010). And businesses and organizations follow consumers into the the digital space. There are for example now more than 100 Swedish corporate Twitter accounts with more than 1,000 followers. The most popular brand is H&M, which currently has more than 460,000 followers."[read more]

Things That Happen on the Internet Every Sixty Seconds

June 28, 2011 by Freddie Laker

"A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end of a day I’m a sucker for well presented stats and figures."[read more]

Social Networking Growth Stats and Patterns

June 16, 2011 by Dan Nelms

As Facebook reaches market capacity (reaching 157.2 million visitors and 73% of the total U.S. Internet population each month), its growth has not been limited. Facebook has increased average U.S. visitor engagement from 4.6 hours to 6.3 hours per month over the past year[read more]


4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats

April 19, 2011 by Nick Bennett

Now is the time to be taking the measuring of Social Sentiment seriously. The old metrics of volume and instant digital results are no longer good enough. They only tell a part of the story, the tip of the iceberg. Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web...[read more]

Business Blogging Set To Grow By 25% In Two Years

August 19, 2010 by John Cass

A new study from eMarketer estimates that 43% of US companies will be blogging by 2012. And that one third of US companies are currently blogging. No word on their level of engagement or activity, but interesting to hear about the study, given so much focus today on social networks. eMarketer senior analyst Paul Verna thinks, “Companies...[read more]

93% of the world is not on Facebook

July 21, 2010 by Matt Rhodes

Facebook will today announce that it has reached 500 million users. This number is incredible, and perhaps even more impressive is the rate at which the social network is growing. Just five months ago they had 400 million users. The site’s user base has grown by 25% in less than half a year. Incredible stuff. The problem is that huge...[read more]

Where Social Media Measurement Falls Short

June 4, 2010 by Zoe Siskos

We are living in a world where statistics tell us everything. They explain our successes (and failings) and even what kind of a risk we are to mortgage lenders. Statistics determine if we get approved for credit cards, can rent a car, and they can even tell us which movie is going to be a success. But “sanity is not...[read more]

We're the Tweets in America

May 14, 2010 by Brian Solis

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as...[read more]

The Majority of Top Media Destinations Are Social

May 13, 2010 by Derek Baird

According to research conducted by BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. Social Media Matters 2010 Respondents' top daily...[read more]

Just how big is social media?

May 11, 2010 by Dvir Reznik

Excellent question. The answer could have been tricky, but luckily, there's an app for it, courtesy of Gary Hayes at Personalize Media. You can filter by Social Media, Mobile (even more interesting!) or Games, and determine the time period (now, day, week, month, year). Leave this tab open and come back in 10min. You'll be surprised...[read more]

Some Very Interesting Personal Branding Statistics

May 8, 2010 by Dan Schawbel

The anecdotal and analytical data is everywhere. The rise of social media, blogging, search engine optimization, and the way people shop and do research online has changed the fundamentals of the marketplace. The shift has created new opportunities for personal brands with enough hustle to go get what they want. It has also created new...[read more]

After a small blip, Facebook carries on with world domination

May 5, 2010 by Dirk Singer

After showing a slight drop in US (Compete and Comscore) and Worldwide (Comscore) Facebook visitor numbers in February, both metrics firms now confirm that it's business as usual with the social network growing in popularity again. Comscore says that Facebook had 472 million uniques in Jan, 463 million in March and 484 million...[read more]

Major Findings from the 2010 Social Media Marketing Industry Report

May 1, 2010 by Dan Schawbel

The awesome crew over at just released their 2010 Social Media Marketing Industry Report. The 33 page report is geared to marketers and has some great info for anyone looking to create and grow their personal brand. Here are some of the major findings from the survey: Marketers are mostly new to...[read more]