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Sports & Entertainment Industries Use Beacons to Implement Location-Based Marketing

February 8, 2014 by Drew Beechler

Beacon technology is evolving quickly in the mobile industry as companies from Apple to PayPal are developing beacon hardware. Beacons are a piece of hardware that use Bluetooth connections to send messages directly to a smartphone or tablet.[read more]

3 Ways to Increase Your Mobile Presence in 2014

December 20, 2013 by Amanda Green

Mobile Presence

One of the greatest inventions of our time is the mobile phone and chances are you aren't taking advantage of everyone's addition to their handheld devices. Here are 3 simple and extremely effective ways to increase your mobile presence in 2014.[read more]

How to Make Your Holiday Campaigns Mobile

August 24, 2013 by Mark Cooper

Mobile Campaigns

Waiting in long lines – it’s one holiday tradition no one treasures. But consumers will seek distractions browsing social networks on their smartphones during those long waits at the mall. More people will access Facebook and Twitter from mobile than desktop this season.[read more]

Forget Mobile First: An Integrated Approach to Marketing

June 1, 2013 by Jacey Gulden

single-track approach?

There is no disputing the fact that the world is going mobile, whatever that means. But don’t let the mad rush to mobile bog you down; by focusing instead on marketing integration, your mobile dilemma will take care of itself.[read more]

Mobile Advertising Works -- So Why Is Nobody Doing It?

January 30, 2013 by Chris Horton

Emerging data all point to increased usage of smartphones and tablets. So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends.[read more]

Why You Should Advertise with Facebook's Mobile Sponsored Stories

July 1, 2012 by Chris Horton

Photo by emilsjoblom via Flickr

While many businesses have begun taking advantage of Facebook Ads and Sponsored Stories for desktop, it appears as though they should be focusing on a different platform when displaying their ads.Earlier in June, Facebook started allowing advertisers to run ads exclusively on mobile devices. According to recent study by several of...[read more]

Facebook’s Latest Changes – A Recap

June 26, 2012 by Samuel Junghenn

Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. To make things easier for you here are the two most important changes that have occurred and how they could affect your business.[read more]

Mobile Ad Spend Exceeded $5 Billion in 2011; and It’s About Time, Too.

June 12, 2012 by Mark McGrath

As cost and connectivity barriers continue to break down, mobile will unquestionably become the best and most cost-effective method for brands to communicate with their target audience(s).[read more]

For B2B Marketers, the Zero Moment of Truth Is Also Mobile

June 6, 2012 by Steve Olenski

B2B marketers need to use mobile marketing as a means to win the zero moment of truth.[read more]

What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

May 11, 2012 by Andre Bourque

Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.[read more]

What the Facebook Mobile Changes Mean to Marketers and Advertisers

October 14, 2011 by Steve Olenski

Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention.[read more]

Why Marketers Need to Get In the Game of Online and Mobile Games

September 6, 2011 by Steve Olenski

"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform."[read more]

What's wrong with mobile marketing

February 7, 2008 by Peter Kim

I spent the day in New York at the OMMA Mobile conference.  As I've blogged before, I've started covering mobile marketing and advertising as part of my day job.  But 2008 isn't going to be the year that mobile makes it big - and the longer recession looms over us, the longer mobile's emergence will be delayed.  However...[read more]