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Data Silo Mishaps Lead to Consumer Confusion

February 18, 2014 by Casey Barto

Consumer confusion.

Do you really know your customer? Another favorite brand of mine is confused, and with their confusion it has left me questioning if they received my order or not. Recently I received an email reminding me that my $10 rewards were awaiting its use. Things went downhill from there.[read more]

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

January 5, 2014 by Steve Olenski

Social Proof

Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."[read more]

Can Digital Save Retail?

July 17, 2013 by Jon Thomas

The path to purchase is an extremely fragmented, nebulous trail from brand awareness to the transaction, wherever that may take place, and beyond (to loyalty or even evangelism). Consumers are becoming less and less predictable while gathering more control of the messages they're exposed to.[read more]

Walmart Evolves with SoLoMo

February 28, 2013 by Chris Horton

In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.[read more]