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Elon Musk

Public Relations: When Crisis Communications Bleeds Into Community Support

April 4, 2013 by Adam Leiter
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Elon Musk of Tesla

This past February, a battle between Elon Musk/Tesla and the New York Times showcased a unique communications crisis situation. The takeaways? There are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.[read more]

The Success of the Social CEO

February 28, 2013 by Janet Fouts
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Who says CEOs shouldn't be on social media? Tell that to Dollar Shave Club CEO Mike Dubin. Or Elon Musk, the CEO of Tesla Motors. They are shaking things up online, and it's working.[read more]

 
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