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Elon Musk

Elon Musk Takes the Wheel

October 10, 2013 by Peter Himler

Elon Musk leaves critics in the dust

As I think about the early days of Tesla, I would have to say that the company has come a long way in its dealing with thorny issues. What's more, it's refreshing to see this CEO-founder so passionately and so openly take the lead, which bodes well for the company's road ahead.[read more]

Is the Hyperloop the True Test of Crowdfunding?

September 4, 2013 by Adi Gaskell


Elon Musk is well known for his sense of flair. The owner of SpaceX and Telsa outdid himself last month, however, with plans for his Hyperloop project. Equally surprising is the fact that Crowdfunding site JumpStartFund has come onto the scene and pledged to finance the endeavor.[read more]

Public Relations: When Crisis Communications Bleeds Into Community Support

April 4, 2013 by Adam Leiter

Elon Musk of Tesla

This past February, a battle between Elon Musk/Tesla and the New York Times showcased a unique communications crisis situation. The takeaways? There are more ways to respond than a simple public statement, and taking the time to develop a strategy can pay off in the end.[read more]

The Success of the Social CEO

February 28, 2013 by Janet Fouts

Who says CEOs shouldn't be on social media? Tell that to Dollar Shave Club CEO Mike Dubin. Or Elon Musk, the CEO of Tesla Motors. They are shaking things up online, and it's working.[read more]