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Stefania Pomponi, President and Founder, Clever Girls Collective
Clever Girls Collective, a start-up based in San Francisco, is working with brands such as American Express, Dove, Ford and many others to create a content community that will protect bloggers’ creative freedom, while at the same time feeding the brand’s desire to bring real-world customers and users into the discussion of their brand.[read more]
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“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”